Social media marketing ideas for gardeners and landscapers

We’ve all heard of social media, but how can you use it for marketing your gardening and landscaping business? We’re here to help.

Boost your business and find more clients by using some of these social media marketing ideas for gardeners and landscapers.

In this guide, we’ve put together our top ideas for social media marketing for gardening and landscaping businesses.

Keep reading to find out more…

Benefits of social media marketing for local gardeners

When done right, social media marketing can massively benefit your local gardening or landscaping business.

Here are some of the reasons why you might want to start investing in social media marketing:

• Showcase your work – Social media offers the perfect platform to show off your latest gardening and landscaping projects

• Engage with your local community – It’s a brilliant way to connect with local gardening enthusiasts to build an audience that can lead to future business

• Cost-effective advertising – Social media marketing is generally a lot more affordable than traditional marketing so you can reach a wide audience without breaking the bank

• Keep your business current – By seeing what other gardening and landscaping experts are posting, you can stay up-to-date with the latest trends and techniques

• Build trust and credibility – Regularly posting helpful content and engaging with your audience builds trust and establishes your business as an expert in your field

By posting genuinely interesting and engaging content, your business becomes a more appealing option for potential clients.

Marketing your small business on social media

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Social media marketing ideas for your gardening business

Hopefully, you’re now ready and raring to go with your social media marketing activity.

To get you started, here are some of our top social media marketing ideas for gardeners and landscapers…

Tip: Tag your customer and chances are, they'll share the post with all their followers too.

1. Before and after photos

There’s something very powerful about showing striking before and after photos of your recent projects.

People love seeing visual transformations, and it’s an excellent way to showcase your gardening and landscaping skills.

2. Gardening tips and tricks

As we’ve mentioned before, potential clients will be more likely to hire a gardening business that has obvious knowledge and expertise.

By sharing regular tips and tricks with your audience, you’re giving them genuinely useful content and demonstrating your expertise.

3. Video tutorials

Video content is hugely popular on social media, so try posting short, engaging video tutorials on various gardening and landscaping topics.

You can cover anything from how to care for a lawn to the best ways to deal with common pests.

Videos have the added benefit of being highly engaging, which means that can help you reach a wider audience.

4. Client testimonials

There’s nothing like the power of positive client reviews and testimonials.

When you have a happy customer, ask them if they’d like to be in a short video talking about the standard of your work.

Alternatively, you could post a quote from them with a picture of the completed project – another great way to build credibility and attract new clients.

5. Seasonal content

Gardening is a business that is quite literally seasonal. So why not use the seasons to inspire your social media content?

You can tailor your posts to talk about timely topics, such as planting new gardens in the spring or preparing for winter in the autumn.

6. Eco-friendly gardening practices

More and more homeowners are trying to embrace eco-friendly living. Those followers will appreciate knowing how your business adopts responsible practices.

Include social media content that focuses on topics like sustainable gardening methods, recycling garden waste, or using organic products.

7. Behind-the-scenes-content

As well as gardening content, posting content that shows you and your team at work can be very effective.

By showing the faces behind your business, audiences will see you as more personal and relatable.

Try sharing posts about your daily work, the tools you use, or a day in the life of a gardener/landscaper.

8. Interactive posts

You can encourage your audience to engage with you via social media by posting interactive content.

That might be by asking questions, creating polls, or hosting a live Q&A session.

By boosting interactions with your followers you create a buzz around your business, and it helps build a sense of community.

9. #Landscapegardener

With any social media content you post, don't forget to add your location and use relevant hashtags.

Using hashtags broadens the reach of your content beyond your followers. For example, if you use #gardendesignsussex in your copy, your post will appear for any searches for 'garden design sussex'.

10. Q&A content

Maybe your customers have questions about the best type of decking, the most cost-effective paving, or whether soundproof fences work.

Make a list of the landscaping/gardening questions customers ask you on a day-to-day basis. Then create posts for your social media platforms that answer each question with a relevant and engaging image.

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How to get started with your social media marketing

Now you have ideas brewing, where do you start? Here are the first steps for launching social media marketing for your gardening business:

1. Choose the right platforms – Instagram and Facebook are ideal for sharing photos and interactive content, YouTube and TikTok can be brilliant for video content

2. Set up your profiles – Use a consistent username across all your social media platforms with high-quality images for your profile and cover photos

3. Create a plan for your content – Think about what type of content you want to post, where and when

4. Start posting – It’s time to get your content out there, and the key to success is consistency and posting regularly

5. Interact with your followers – By engaging with your audience you’re more likely to build an interested online community for your business

6. Use hashtags and geotags – These help people find your content and geotagging is great for attracting potential clients in your local area

7. Check how your content performs – Regularly look at how your posts are performing to see what’s working and what isn’t

By following these steps, you should be on the right track for successful social media marketing. If in doubt, speak to local marketing experts for their professional help and advice.

Other useful guides

To help you boost your local gardening business, check out some of our other helpful business guides:

• How can I benefit from SEO for gardeners?

• How to market your gardening business

• Complete guide to creating small business promotions

• Marketing your small business on social media

• Get a free marketing plan template

As the home of reliable, experienced tradespeople, we care about quality trades across the UK and put them in touch with homeowners when they need work done.

Not convinced about whether Checkatrade could work for your gardening business? Get in touch with us today and see how we can help.

Whether you're just starting, whether you already have a membership, or whether you're looking to join, there are options for you to consider that could make a real impact on your gardening business.

Remember, doing social media marketing means reaching more people, and that in turn means finding more customers. So make today the day you start embracing social media for your business.