How to get more mobile mechanic leads and jobs

In 2023, over 640,000 people were looking on Checkatrade to get their car fixed.* That’s potential customers who came to our website looking for mechanics and garages like yours. The mobile mechanic leads could have been yours, but you weren't a member.

When it comes to mobile mechanic leads, we've got you covered. For example, in 2023:

• Over 77,000 people searched for vehicle/car body repair jobs*

• Over 32,000 people searched for car/auto electrics jobs*

• Over 29,000 people searched for allow wheel refurbishment*

How do we know this? Because that’s how many people came to our website looking for mechanics to help them.

As a tradesperson, you may not associate Checkatrade with mechanic jobs, but potential customers do!

In 2025, why not get smarter with marketing your garage and vehicle services business? Becoming a member might just be the best decision you ever made.

Where can you find more mobile mechanic leads?

The best mechanics and garages can easily be found by potential customers. This is why digital marketing as a mechanic is essential.

If you're a garage owner, being listed on the Checkatrade online directory will certainly get more eyes on your business. Our listings for garage services were seen by over 640,000 people looking to get work done in 2023.*

Here are three simple ways to think deeper about where to find potential customers for your mobile mechanic or garage services.

Research your target customer

The most effective way to get new customers for your business is to take the time to research where your customers are looking for services like yours. You can't do much else until you know that.

Decide on what you can offer and to who

It's important to get clear on who your customer is: Do you only want to work on prestige or sports cars, or are you more interested in dealing with the average family car?

By understanding who you want to work with and the problems they are likely to face with their vehicle, the more you can tailor your marketing to attract your ideal customer.

Where does your perfect customer look for a solution?

When it comes to where to showcase your marketing, think about your ideal customer and where they might look for a solution.

In 2023, the Checkatrade website pulled in over 640,000 people who needed help with repairs for their vehicles.* Understandably not all of these will be your ideal customer, but it shows that there is a clear demand for your services.

So, a great way to get your business visible and attract new customers is by joining Checkatrade.

What do you need to become Checkatrade approved?

Being a Checkatrade member comes with a whole host of benefits, but the biggest has to be gaining our seal of approval. You can then demonstrate your great reputation and win more business. That’s because homeowners trust tradespeople with the Checkatrade tick next to their name. It's a sign that

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Marketing tips for mechanics

As a mechanic, your services are always in demand, so there is definitely business out there to be had. It's a case of making sure that potential customers know your business exists and they feel confident to choose you as their mechanic.

Part of your business plan as a mechanic needs to include some elements of digital marketing to make sure people find you amongst all the other options out there.

Digital marketing

In an increasingly digital age, all businesses need to look online for increased success.

Getting more mobile mechanic leads through digital marketing includes:

• Having a website

• Active social media profiles

• Appearing in online directories

• Search Engine Optimisation (SEO)

• Pay-per-click (PPC) advertising

Carrying out great digital marketing is the process of making sure that your trade business appears in any results when people are searching for mechanics online.

Did you know? 8 out of 10 people would choose a tradesperson we've checked over one we haven't**. So there's an opportunity here for you to showcase your business on our online directory and benefit from the trust we've built with customers to your advantage.

Traditional marketing

As well as digital marketing, you'll still need to be visible offline.

Print marketing isn't dead, but doing it on your own is hard. It's still important to invest in business assets such as printed flyers or adverts. For more information, read our guide to the benefits of print marketing.

Again, as a Checkatrade member, you can also find more mobile mechanic leads:

• Being featured in our nationally posted directory

• Using our logo on your signage

Sound good?

The best way to start getting more sales

Getting your name out there whatever method you choose is one thing, but what will help a potential customer decide to work with you over your competitors?

These tend to go a long way:

• Having a professional presence both online and offline

• Local recommendations

• Up to date reviews

We know for sure that businesses that have the Checkatrade tick of approval stand a much better chance of getting more sales.

It is why you could really benefit from garage and mobile mechanic leads that come from the potential customers searching our site for services like yours.

FAQ's

I’m a new business with no customers, what’s my best chance to start getting work?

Doing the basics of setting up your social profiles and website are good first steps. Then you’ll need to start working with people and building your portfolio of work, collecting reviews along the way.

You should also look into getting a Checkatrade profile. Customers will be more likely to work with you if they can see you're a reputable tradesperson with recommendations available to read from past customers.

How long will it take for my marketing efforts to pay off?

All it takes is for your ideal customer to find you, so your results could be quick, especially if you're an established business.

If you're a new business then it does take some time to get established. It's important to build a solid reputation and this is where having visibility on Checkatrade can be so helpful.

Content disclaimer: This content has been created for general information purposes and should not be taken as formal advice. Read our full disclaimer here.

* Internal search data from Checkatrade site users in 2023.

** Deep Blue Thinking 2021 Trade Perception Survey - this is compared to a trade with no other endorsements.