Want to win more work with pest control marketing ideas?

Do you want pest control marketing ideas? Of course you do! Pest control is a vital service for both UK homeowners and UK businesses.

Pests come in all shapes and sizes. From insects to birds and squirrels to rats. Although most people don’t generally worry about pest infestations. When one happens, it needs sorting out as quickly as possible.

With this in mind, you’ll want your pest control company to be the first one people find when they need to get rid of pests. This is where marketing has its biggest impact.

Marketing ideas for your pest control business

Getting your pest control business known is all about promoting your services and getting your name known to a wide range of potential customers.

Marketing can have a hugely positive effect on business growth and help you to reach the customers who need your services.

Let’s start by taking a look at the two types of marketing that can help to grow your pest control business.

Traditional advertising ideas for pest control businesses

Traditional marketing, sometimes called print or physical marketing involves marketing your business in the real world. This can involve using physical signage and branding that can include:

• Mailing brochures, flyers, and leaflets
• Creating branding, logos, and signage for your vans and workwear
• Sponsorship of local events with your business name
• Placing ads in local magazines and newspapers
• Using community bulletin boards
• Networking, recommendations, and word of mouth

TV and local radio advertising could also be beneficial if you have a big enough budget.

Traditional marketing is an integral part of generating leads for your pest control business.

In the modern world, however, you will also need to carry out some digital marketing to optimise your marketing strategy.

Digital marketing for pest controllers

Digital marketing is any online promotion you do for your pest control business. Today, everyone uses the internet. If you don’t have an online business profile, then you’re missing out on loads of potential customers.

The most important parts of digital marketing are:

• A high-quality business website
• A matching social media company profile
• Online customer reviews (on your website and on third party reviews sites)
• Membership to an online directory (like Checkatrade!)

Join Checkatrade today to find out more about we can help you with pest control marketing ideas!

Planning your digital marketing strategy

When planning a digital marketing strategy for your pest control business, it’s important that you set yourself achievable goals and targets.

Building a pest control website

Your website is your online showroom or shop. It is often the first interaction potential customers will have with your company.

Therefore, it needs to be positive. Your website will contain information about your services, your experience, your qualifications, and the areas you work.

It will also enable customers to see examples of your work and read customer testimonials.

When building a website for your pest control business, some essential things to include are:

• Your business name, branding, and logo
• Contact details (telephone, e-mail, online contact form etc.)
• The areas you serve
• The type of pest control work you do (eg. domestic, commercial, industrial)
• Pictures or videos of your completed work (before and after shots)
• A simple method for making an appointment or requesting information
• A customer testimonial section
• Links to your social media profiles

With a professional website, you’ve now taken the first step in your digital marketing journey. Next, it’s time to look at your social media.

Set up social media profiles

Social media is more popular than ever. It’s not just for keeping in touch with old school friends, however. Social media is a powerful marketing tool.

If you don’t have a business profile on sites like Facebook, Instagram, TikTok, and X (formerly Twitter) then you are potentially missing out on loads of new customers.

Posting images and videos on social media is a brilliant way to engage with your customers.

Your social media profiles should also all link back to your website and portray a consistent image of your brand identity.

Get your pest control business found with SEO

So, you’ve build a sleek and stylish pest control business website. You’ve set up social media profiles on all the relevant platforms. Now you need people to actually find your website.

To help you rank in online searches, you’ll need an SEO (Search Engine Optimisation) strategy.

Some important points to consider when using SEO are:

• Using keywords (eg. Pest control in [location])
• Functionality (Is your website optimised for mobile phones, laptops, tablets etc.
• Blogging (Posting relevant and regular content will help your website to rank)
• Ensure contacting you is easy (Add your company name and contact details to every web page)
• Link from your website to your social media and vice versa

SEO can be hugely beneficial in getting your pest control company known to more customers.

Alongside your SEO strategy, you may also want to try out PPC advertising.

Unleash the power of PPC advertising

PPC (Pay Per Click) advertising is a powerful digital marketing tool. PPC adverts appear at the top of specific keyword related internet searches.

It is an effective way to ensure that customers can find your website. Have a read of our PPC guide to find out all you need to know about boosting your pest control business.

Why not join an online trade database?

Being a member of a well-known online trade database provides your customers with reassurance that they are working with a respected and vetted company.

Trade databases are also a great way to promote your pest control business and link back to your social media profiles and website.

When you want to join a reputable trade database to help your pest control business to thrive, look no further than Checkatrade!

Join Checkatrade today!

Did you know that Checkatrade members gain exclusive access to a wealth of benefits? These include offers and discounts, reductions on software like Quickbooks, membership of a trusted trader database and much more.

As part of your Checkatrade profile, you can also set your location and the areas you would like to target.

This will help you to attract customers close to you, focussing your sales and attracting the right customers for you.

Contact Checkatrade today to start the vetting process and learn more about what we can offer you.

FAQs

How do you generate leads for pest control?

As mentioned above, to generate leads for your pest control company, you should use a combination of traditional and digital marketing.

Some useful points to remember include:

• Company website
• Social media
• Local business partnerships
• Business cards and leaflet drops
• Specialist areas (commercial/residential)
• Target specific areas

Marketing doesn’t work overnight. Stay focussed and keep positive and you’ll soon reap the rewards.

Who is the target customer of pest control?

The simple answer to this question is anyone who has a problem with pests.

This could be homeowners, landlords, business owners, property developers, and even government departments.

Therefore, you should keep your services broad and offer pest control to all sorts of customers to maximise your scope.

What businesses need pest control the most?

Although any business can become infested with different types of pests, the most at risk businesses are those that involve food or catering.

The most at risk industries that will regularly need pest control are:

• Hospitality
• Food processing
• Food retail
• Non-food retail
• Healthcare
• Warehousing and storage
• Transportation and logistics
• Offices

Any business that owns a large premises can be prone to pest infestations. This is particularly those with large storage facilities and those using food.