Blog>Trade>Marketing>Digital marketing for carpenters: everything you need to know
Last updated: 6 September 2024
Digital marketing for carpenters: everything you need to know
Digital marketing is one of the best ways to grow your carpentry business. Discover everything you need to know about digital marketing for carpenters in this guide right here.
As a carpenter, or any tradesperson really, digital marketing is a crucial tool for building your reputation in the industry.
If you’ve started your own carpentry business, you should definitely be taking some time out of your day-to-day to focus on digital marketing.
What does digital marketing actually mean?
Essentially, digital marketing is all about marketing your business online. This might be through the use of social media, search engines, emails, or any other internet-related activity.
Apart from the digital side of things, some other carpentry advertising ideas include print marketing such as newspaper ads or flyers. This type of activity is called traditional marketing as it takes things offline.
Whilst both have their advantages, digital marketing costs a lot less, and is easier to execute yourself.
Why is it important for carpenters?
Essentially, if you’re looking for a relatively straightforward and low-cost way to grow your carpentry business, digital marketing is a must.
We’re aware that digital marketing isn’t necessarily something you’d immediately associate with growing a trade business, but it works. We’ve got a guide on digital marketing for tradespeople that goes into all this in more depth.
Ready to find out how to use digital marketing to boost your carpentry business? Carry on reading to discover our digital marketing tips for carpenters that you can put into practice.
Build a fully functioning website
Perhaps the most obvious step in starting your digital marketing journey is building a website for your carpentry business.
Whilst you want the website to look good, it’s more important to make it work well. After all, the purpose of a website is to create a hub for your customers to visit and generate leads.
When it comes to building your website there are various web hosting platforms to choose from including WordPress, SquareSpace, and more. For more information on this, you can read our guide on how to make a small business website.
Optimise your website content for SEO
Having your own company website might be one of the first steps, but you can actually do even better then that. How? By optimising your website content for SEO.
What this essentially means is that you’re trying to mould your content around what people might be looking for. The goal is for your website to appear near the top of search engines when customers are looking for services you can help with.
Digital marketing for carpenters doesn’t have to be difficult, and you don’t need to be an SEO whiz to get started. As a skilled carpenter with all the knowledge**, write blogs or articles** that will be extremely helpful to your customers.
If you’re new to the world of SEO, here are a few articles that might be handy:
Get your business listed on an online directory
Of course, there are many advantages of being listed in an online directory like Checkatrade. As a skilled carpenter, your services will be in demand but it’s just about making it as easy as possible for homeowners to find you.
That’s exactly where being listed on an online directory comes in.
First, you have official backing that showcases your carpentry business as being reputable and verified. Second, your company will appear to anyone searching the directory for services your offer leading to more jobs.
Basically, it’s a quick and easy way to build a reputation and get exposure.
Create social media profiles
From Instagram to TikTok, social media is a really powerful tool for getting your name out there and attracting customers.
That’s why creating social media profiles across a few platforms is crucial. It gives you chance to interact with potential customers directly and is super easy to keep up with.
Film some Instagram stories of you working or share some top carpenter tips in a TikTok reel. If you set up a business page on Facebook, past customers will be able to leave reviews and help build trust in the future.
To make sure you know what you’re doing on each platform, check out our guide on marketing your small business on social media.
Use visual imagery to capture attention
A sure-fire way to make someone pay attention is by using some visual imagery.
When it comes to photos, you want them to look professional. Anything with bad lighting or being blurry or out of focus won’t appeal to potential customers. Don’t forget to take some before and after images of jobs. They’re perfect for displaying your carpentry services in action.
Once you’ve got some images at your disposal, you can use these to enhance your social media profiles or website.
Boost your digital presence by becoming a Checkatrade member
Simply being a Checkatrade member will help to boost your digital presence.
After you pass our checks, your company will officially be Checkatrade verified. This means that your company will appear when potential customers search our online directory.
But that’s not all! We want to help our members businesses grow which is why we create all sorts of helpful guides like this.
Whether you’re already a member or not, don’t forget to make the most of your membership by exploring our benefits including:
Our partnerships and member discounts with well-known brands like Selco, Wickes, EE and RAC
Guaranteed work when jobs are booked through us (T&Cs apply)
Access to the Checkatrade trades app
Great deals on business software such as Quickbooks
Our fixed membership option lets you build the plan that’s perfect for you and your business needs
