How to get gardening leads

Gardening services are always in high demand. If you run a gardening business, you'll want a steady flow of regular customers. That means finding valuable gardening leads, which is where Checkatrade can help.

Generating gardening leads

So, you’ve recently set up your own gardening business. You’ve got a steady flow of customers, but you want to take your company to the next level.

To do this, you’re going to need to generate some convertible gardening leads.

Did you know that there were over 869,000 searchesfor garden related jobs in 2024 on the Checkatrade website?* This equates to a lot of leads for your gardening business.

Whether you plan to focus on residential gardening services, commercial gardening, or specialist landscape gardening, you’re going to have to do some company promotion to generate those all-important leads.

Expanding your services

If you’ve found the customers you want to attract, but leads are still lower than you’d like, it may be time to consider expanding your services.

Offering your customers a wider choice of services will inevitably attract a wider customer base.

As a gardening company you could consider the different types of gardening services you offer. These could include:

• Garden maintenance

• Hedge trimming and tree-topping

• Landscaping

• Erecting sheds

• Patios, pathways, and driveways

You could also offer additional services such as building garden rooms.

Whether these additional services are sub-contracted or provided by your gardening company will depend on you.

Either way, the more you can offer your customers, the more leads you can potentially generate.

How to grow your gardening business

When you've set out, found work, and are properly up and running, next you'll want to consider how to grow your gardening business. Finding new customers is very important to keep your work diary full, so you want to expand in the right ways. However, you also want to be sure that you don’t do this

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How to get more gardening leads

Carrying out some marketing for your gardening business is an essential way to gain more leads. By doing more with your promotional strategy, you’ll soon see more leads coming in and more business opportunities.

Generating more gardening leads is all about getting your brand name known and respected.

Do some customer research

A great place to start your marketing strategy is by focusing on the customers you want to target.

You want your potential customers to be able to find you easily. Therefore, the first thing you need to know is what your ideal customer looks like.

If you’re a London gardening company, for example, you can start by focussing on customers within certain postcodes.

Doing some in-depth customer research will help you find the homes in your service area with the largest gardens. That means people with the greatest customer need.

Boost your digital profile

As mentioned above, digital marketing is an integral part of generating more gardening leads. It is important to get all of your online activity working its best to help you increase the number of gardening leads coming your way.

• Your website is essentially your online store and showroom

• Your social media profiles are a way of reaching different audiences

• Your directory listings highlight your business for specific platforms

• Your PPC activity helps your website appear for certain searches

• Your online reviews show customers what they can expect from your work

All of your online profiles should include all the information your potential customers are likely to want to know. Both about your business and the services you provide.

Work with other companies in your area

Another great way to increase gardening leads is to partner with other business working in your area.

As a gardening specialist, you may want to partner with a property development company. You can offer them your services helping you to gain more work and providing them with the professional skills they need.

You could also consider working with other trades in your area. For example, a builder may need a reliable gardening expert to partner with.

Building up a professional network in your local area can have a hugely positive impact on the number of leads that come your way.

Join an online trade database

Finally, but perhaps most importantly, you’re going to want to be part of a respected online trade database.

Where better to start than by applying to become Checkatrade approved!

As a Checkatrade approved trader, you unlock a wealth of benefits for your flooring business.

These include:

• Improved reputation – customers trust Checkatrade. As a member, you’re far more likely to win more flooring leads.

• Higher growth – all Checkatrade members have a Checkatrade profile where they can post images and attract new customers.

• Membership choice – at Checkatrade, we offer members various different packages tailored to suit your business needs.

• Lead notifications – with the Checkatrade app you get instant real-time notifications with every lead you receive.

As you can see, Checkatrade membership is the perfect way to start winning more gardening leads today.

Our fixed membership option lets you build the plan that’s perfect for you and your business needs.

Does Checkatrade work?

Our members certainly seem to think so!

“Great service provided for my business, great communication all the time.”

Nathan, NC Fencing and Decking

Working mainly in the area of fencing, decking and other garden-based jobs, NC Fencing and Decking are based in Dalry and have been with Checkatrade since 2022.

They're one of the companies we're able to send more work thanks to continued increase in homeowner searches across the UK.

Gardening job leads with Checkatrade

If you want to find out more about becoming a Checkatrade approved trader, you can start taking our checks today.

As a Checkatrade member, you’ll get instant access to a wide range of professional benefits.

Alongside increasing gardening leads, you’ll also enjoy:

• Discounts and offers on gardening materials and workwear

• Professional marketing and business growth advice

• Guarantee on your work when jobs are booked through us (T&Cs apply)

• Save on public liability insurance with Superscript

• Membership of the UK’s leading trade directory

• Checkatrade trades app - for quoting/invoicing, job management and more!

Start your Checkatrade journey today and see your gardening business thrive!

* Internal search data from users of the Checkatrade.com website in 2024