Blog>Trade>Marketing>How to promote your CCTV business
Last updated: 2 January 2025
How to promote your CCTV business
Promoting your CCTV business has to be carefully targeted as rules govern its installation and use. Our guide to marketing techniques for CCTV trade businesses can help you make the right marketing decisions.
There are lots of marketing methods you can use to promote your CCTV business.
Nowadays, these fall into two main categories: traditional (offline) and digital (online).
Our guide looks at what you need to know to make a success of promoting your CCTV trade business.
Why market your CCTV business?
Every good trade business probably needs to do a bit of marketing. Using tried and tested methods allows you to find more potential customers.
If you overlook the benefits of marketing you could be losing out on potentially lucrative business leads. Marketing helps you to:
Find more customers and win more business
Promote your business and brand
Manage your business reputation
Get your business website noticed
Demonstrate your expertise and professionalism
Build trust in your trade business
The key questions are when, where and how to market your business.
For a CCTV installer, this can be a little more complicated. That’s because not every property is allowed to install CCTV. So, you have to target your marketing carefully.
That way, it will hit the audiences most likely to need your services. These could include:
Home security
Business protection
CCTV monitoring
CCTV repair, maintenance and inspection
Often, it’s a question of trial and error to find out what marketing works best for you. The best way to start your marketing journey is with a plan.
Marketing a new trade business – Where to start and a free guide to help you get going
Marketing is often seen as a 'nice to have' for a lot of trade businesses, especially when they're first starting out. Now more than ever, marketing is an essential investment for any new business. We live in a digital world where customers are more likely to go online to search for a tradesperson
Start with a marketing budget and plan
First of all, think about why people want CCTV. It can:
Provide security and peace of mind
Help to reduce crime rates, for example, vandalism and break-ins
Reduce home or business insurance costs for your customers
Improve safety, for example, by monitoring elderly people who live alone
Capture important evidence if crimes are committed
This can help you think of marketing messages that will resonate. Next, consider your target audience.
Once you've established these criteria, you've got the basis of your marketing plan.
But as promotions and advertising cost money, you'll also need to set and manage a marketing budget.
Tune in to more leads for your CCTV business
We can help you win more work in your area
Knowing the rules for CCTV installation
To make sure your marketing is reaching the right targets, it pays to understand the rules on CCTV installation.
The government sets rules on using CCTV:
These vary, so that’s why you need to know what services you can promote and where. Researching your target audience will depend on whether you want to market to homeowners or business owners.
By knowing the rules on CCTV installation, you can make sure you don’t waste marketing effort on properties where it is not allowed.
What are the CCTV rules for business owners?
It is good to get familiar with the CCTV rules for businesses, as the watchful eye of the camera can provide multiple benefits. But as a business, you must follow CCTV rules in the workplace. These are fairly strict and backed by legislation. So, if you fail to follow CCTV rules and regulations your
Traditional marketing methods
Although online digital marketing is hugely popular these days, there’s still plenty of room for traditional marketing.
Traditional marketing includes:
Print (like brochures, leaflets and flyers)
Signage with your business name, brand and contact details
Branded business assets (like your van, work clothes, business cards and stationery)
Advertising in local newspapers and magazines
Word-of-mouth marketing (getting customers to review your services and recommend you)
Supporting and sponsoring local community activities or clubs
Attending trade shows
Knowing your audience can be key however. For a more tech-savvy homeowner seeking CCTV installation services, they're more likely looking for someone online.
Tune in to more leads for your CCTV business
We can help you win more work in your area
Digital marketing techniques
Digital marketing covers an increasingly wide area. The benefits of online marketing include:
Saving you time and money to promote your business
Reaching a wide audience
Reaching the right audience
Integrated marketing campaigns
As a business (or individual) that has the skills for installing and repairing CCTV systems, it is likely you're already familiar with the technology.
Using a few techniques together will increase your chances of finding the right potential customers for your business.
Online customer reviews
This can be a low-cost or even free way of getting other people to sing your praises.
Often, people look to customer reviews as part of their decision-making on using tradespeople.
Maximise your website for marketing
Your business website can be a great place to market your services. A well-laid-out website with plenty of useful information can bring in business.
Marketing on social media
For many people, social media is a useful place to find tradespeople. You can use it as a platform to promote your CCTV business.
That includes Facebook, X and Instagram.
Boosting your business in online searches
Appearing on internet search engines, like Google, is another important dimension when promoting your CCTV business digitally.
Think about ways of using search engine optimisation (SEO). This is a technique to get your trade business higher up in search rankings.
Finding CCTV job leads with Checkatrade
Building up your marketing expertise is just one step you can take. It could take time to build up a wider audience. However, there are other ways of landing more work for your CCTV business.
One of these is by joining Checkatrade. Our members enjoy new enquiries coming their way. For example, over 50,000 job searches for CCTV installation were made via the Checkatrade website in 2024*.
There are lots of other benefits of Checkatrade membership too. They include:
Exclusive offers and discounts with suppliers like Tradepoint and Wickes
Reduced cost of workwear and branding
Guaranteed work when booked through us (T&Cs apply)
Dedicated trades apps for job management and quoting/invoicing
What do you need to become Checkatrade approved?
Becoming a Checkatrade member comes with a whole host of benefits, but the biggest has to be gaining our seal of approval. Homeowners tend to expect a commitment to quality when it comes to the Checkatrade tick, which can help you to win more business. Here are the checks you'll need to pass to join our directory.
Key takeaways
Promoting your business through marketing is essential to grow profitably
CCTV businesses need to carefully target the right customers due to the rules for both domestic and commercial installations
It is important to set a marketing budget
Having a clear marketing plan is vital for success
Promoting your CCTV business is probably best achieved through a combination of traditional and digital marketing techniques
Joining a trade directory can help get your CCTV business noticed
Ready to take your CCTV business to the next level?
We can help you get there
* Internal search data from users of the Checkatrade.com website in 2024
