How to promote your CCTV business
There are lots of marketing methods you can use to promote your CCTV business.
Nowadays, these fall into two main categories: traditional (offline) and digital (online).
Our guide looks at what you need to know to make a success of promoting your CCTV trade business.
Why market your CCTV business?
Every good trade business probably needs to do a bit of marketing. Using tried and tested methods allows you to find more potential customers.
If you overlook the benefits of marketing you could be losing out on potentially lucrative business leads. Marketing helps you to:
- Find more customers and win more business
- Promote your business and brand
- Manage your business reputation
- Get your business website noticed
- Demonstrate your expertise and professionalism
- Build trust in your trade business
The key questions are when, where and how to market your business.
For a CCTV installer, this can be a little more complicated. That’s because not every property is allowed to install CCTV. So, you have to target your marketing carefully.
That way, it will hit the audiences most likely to need your services. These could include:
- Home security
- Business protection
- CCTV monitoring
- CCTV repair, maintenance and inspection
Often, it’s a question of trial and error to find out what marketing works best for you. The best way to start your marketing journey is with a plan.
Start with a marketing budget and plan
First of all, think about why people want CCTV. It can:
- Provide security and peace of mind
- Help to reduce crime rates, for example, vandalism and break-ins
- Reduce home or business insurance costs for your customers
- Improve safety, for example, by monitoring elderly people who live alone
- Capture important evidence if crimes are committed
This can help you think of marketing messages that will resonate. Next, consider your target audience.
Once you’ve established these criteria, you’ve got the basis of your marketing plan.
But as promotions and advertising cost money, you’ll also need to set and manage a marketing budget.
Knowing the rules for CCTV installation
To make sure your marketing is reaching the right targets, it pays to understand the rules on CCTV installation.
The government sets rules on using CCTV:
These vary, so that’s why you need to know what services you can promote and where. Researching your target audience will depend on whether you want to market to homeowners or business owners.
By knowing the rules on CCTV installation, you can make sure you don’t waste marketing effort on properties where it is not allowed.
Traditional marketing methods
Although online digital marketing is hugely popular these days, there’s still plenty of room for traditional marketing.
Traditional marketing includes:
- Print (like brochures, leaflets and flyers)
- Signage with your business name, brand and contact details
- Branded business assets (like your van, work clothes, business cards and stationery)
- Advertising in local newspapers and magazines
- Word-of-mouth marketing (getting customers to review your services and recommend you)
- Supporting and sponsoring local community activities or clubs
- Attending trade shows
Knowing your audience can be key however. For a more tech-savvy homeowner seeking CCTV installation services, they’re more likely looking for someone online.
Digital marketing techniques
Digital marketing covers an increasingly wide area. The benefits of online marketing include:
- Saving you time and money to promote your business
- Reaching a wide audience
- Reaching the right audience
- Integrated marketing campaigns
As a business (or individual) that has the skills for installing and repairing CCTV systems, it is likely you’re already familiar with the technology.
Using a few techniques together will increase your chances of finding the right potential customers for your business.
Online customer reviews
This can be a low-cost or even free way of getting other people to sing your praises.
Often, people look to customer reviews as part of their decision-making on using tradespeople.
Maximise your website for marketing
Your business website can be a great place to market your services. A well-laid-out website with plenty of useful information can bring in business.
Marketing on social media
For many people, social media is a useful place to find tradespeople. You can use it as a platform to promote your CCTV business.
That includes Facebook, X and Instagram.
Boosting your business in online searches
Appearing on internet search engines, like Google, is another important dimension when promoting your CCTV business digitally.
Think about ways of using search engine optimisation (SEO). This is a technique to get your trade business higher up in search rankings.
Finding CCTV job leads with Checkatrade
Building up your marketing expertise is just one step you can take. It could take time to build up a wider audience. However, there are other ways of landing more work for your CCTV business.
One of these is by joining Checkatrade. Our members enjoy new enquiries coming their way. For example, over 50,000 job searches for CCTV installation were made via the Checkatrade website in 2024*.
There are lots of other benefits of Checkatrade membership too. They include:
- Exclusive offers and discounts with suppliers like Tradepoint and Wickes
- Up to 75% off QuickBooks business software
- Up to 20% off Public Liability Insurance
- Reduced cost of workwear and branding
- Guaranteed work when booked through us (T&Cs apply)
- Dedicated trades apps for job management and quoting/invoicing
Key takeaways
- Promoting your business through marketing is essential to grow profitably
- CCTV businesses need to carefully target the right customers due to the rules for both domestic and commercial installations
- It is important to set a marketing budget
- Having a clear marketing plan is vital for success
- Promoting your CCTV business is probably best achieved through a combination of traditional and digital marketing techniques
- Joining a trade directory can help get your CCTV business noticed
Ready to take your CCTV business to the next level?
We can help you get there
* Internal search data from users of the Checkatrade.com website in 2024
Content disclaimer: This content has been created for general information purposes and should not be taken as formal advice. Read our full disclaimer here. |
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