Kitchen installer marketing techniques

Marketing is an effective way to maintain and grow a profitable kitchen installer trade business. This article looks at how to cook up more sales by getting your business noticed in the right places.

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The marketing techniques you choose to win more work can be simple or sophisticated. They can be free, have a low cost, or involve a regular financial commitment.

It’s up to you to decide what methods will likely work best for your kitchen installer business.

Why you need to market your kitchen installer business

Marketing generates work that should help grow your profits – it’s as simple as that.

Whether you’re starting or growing a kitchen installer business, you’ll likely need a steady flow of sales leads. And that’s where good marketing techniques are worth their weight in gold.

Decide what services you want to market

First things first. Before launching into marketing ideas, nail down exactly what services you want to offer. This will help you determine the type of marketing you need.

Your kitchen installer services could be:

• All types of kitchen installation

• Bespoke installations

• Heritage and period kitchen restorations

• Eco-friendly and sustainable kitchens

• Space-saving and compact kitchens

• Kitchen design as well as installation

• Part installations, such as worktops only

You might want to work only with certain types of customers, such as:

• Homeowners

• Property developers

• Interior design companies

• All of the above

It’s easier to develop effective marketing techniques if you have a clear and consistent message. It also means you use the best marketing techniques for your target audience.

Creating a marketing strategy

Okay, now you’ve decided what services you want to market you can create a strong marketing strategy. Remember, marketing aims to help you stand out from competitors and attract customers.

To create your marketing strategy, you’ll probably need to do a bit of research in areas like:

• Competitors – what are they up to and how can you offer and market more attractive services than them

• Local opportunities – where can you target your marketing activities

You may want your marketing to target:

• New customers

• New services you offer

• New geographic areas

Another consideration to factor in is whether you want to offer deals and discounts. These can be a highly effective kitchen installer marketing technique.

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Thinking about your marketing budget

An obvious question you’re probably asking is ‘Doesn’t marketing cost a lot?’. Not necessarily.

Decide on your marketing budget and try to stick to it. An important point here is that most (but not all) marketing expenses are tax deductible. That means you can use the cost to reduce your taxable profits.

So, with a marketing budget in mind, you can begin looking at the best marketing techniques for your kitchen installer business.

How to set a marketing budget

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Types of marketing

Now let’s look at the main types of marketing. They include:

• Traditional marketing

• Digital marketing

Traditional marketing techniques

Plenty of attention is given nowadays to online digital marketing. But there’s still a place for more traditional ways of getting your message across to customers.

For a start, print marketing remains popular and effective, especially for smaller businesses. This includes:

• Mailing brochures and leaflets

• Creating signs and branding for your vans and workwear

• Adverts in local magazines and newspapers

• Using billboards or smaller temporary signage

Other well-established marketing techniques are:

• Sponsoring local events or sports teams with your company name

• Exhibiting at trade shows

• Networking with other local tradespeople

• Word-of-mouth marketing

You could even go for TV and local radio if you have the budget.

Digital marketing techniques

For many tradespeople, online marketing is simple, quick and doesn’t necessarily have to cost much.

Using a website to market your business

Your business website is probably the main gateway for people into your company. If you want to create a business website yourself, choose a website hosting company you like the look of.

The cost varies and can be free for a basic website. If you’re going to create your own website, make sure you avoid these common website mistakes.

The handy benefit of marketing your services on a website is monitoring who is clicking on which parts of your website. This can give you a good idea of what services are the most popular.

Marketing your business via search

Using search engine optimisation (SEO) can help your business appear higher up in internet search engines, like Google.

Another option is using Pay Per Click advertising on Google to market your business. Here, you pay a charge for every ‘click’ on your advert.

Using social media to get your messages out there

Social media is a powerful way to market your business. It offers lots of options, including Facebook, Instagram and X.

Encouraging customers to market your business

In the old days, word-of-mouth marketing usually meant exactly that. One of your customers would sing your praises to family, friends and neighbours.

Nowadays, particularly with online social media, customers can play a much more prominent role in your marketing. That's because what customers say about you can spread far and wide across social media.

Of course, you first need to build trust with customers.

With happy and loyal customers, you can set about gaining customer reviews. These can be a very persuasive marketing technique. What you need to master here is making sure customers give you their endorsement.

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Find more leads with Checkatrade

Don’t forget, you needn’t be alone carrying out your marketing activities. There are other ways of building a strong pipeline of sales for your kitchen installer business. One of them is to partner with us.

Checkatrade members receive our help with new enquiries. And that’s not all.

There are lots of other benefits of Checkatrade membership too. They include:

• Exclusive offers and discounts with suppliers like Tradepoint and Wickes

• Up to 75% off QuickBooks business software

• Up to 20% off Public Liability Insurance

• Reduced cost of workwear and branding

• Guaranteed work when booked through us (T&Cs apply)

• Dedicated trades apps for job management and quoting/invoicing

What do you need to become Checkatrade approved?

Becoming a Checkatrade member comes with a whole host of benefits, but the biggest has to be gaining our seal of approval. Homeowners tend to expect a commitment to quality when it comes to the Checkatrade tick, which can help you to win more business. Here are the checks you'll need to pass to join our directory.

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Key takeaways

• Decide on your kitchen installer business marketing budget

• Identify the types of kitchen installer services you want to market

• Work out who you want to aim your marketing at

• Create a marketing strategy

• Look at a marketing ‘mix’ that includes traditional and digital marketing techniques

• Use customer reviews to boost the effectiveness of your marketing

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