Home Trade Marketing How can I benefit from SEO for gardeners?

How can I benefit from SEO for gardeners?

Whether you're a brand new gardening business or you're looking to expand, SEO for gardeners can help to grow your business. In this article we look at what it is, and how it helps your online marketing.

If you’re looking to get a boost for your gardening business, then knowing about specific SEO for gardeners can really help.

In this guide, we look at what SEO is, the benefits of SEO for gardeners, and how you can get started.

Keep reading to find out more…

What is SEO for gardeners?

An acronym for Search Engine Optimisation, SEO is designed to help more people find your website, and as a result, be more likely to choose you for their gardening work.

There are a number of techniques that you can use to get your website to rank higher on search engines like Google and Bing.

According to Search Engine Journal, 25% of people are likely to click the first Google search result they see.* So ranking higher is better for your business.

By actively using SEO for gardeners, you can attract specific visitors who are actively looking for local gardening services.

How does SEO for gardeners work?

On a basic level, SEO has a lot to do with the words you use on your website.

The idea is that you include the exact phrases (known as ‘keywords’) that your potential customers are searching for.

As a broad example, this relates to the services you offer, and is helpful to tie into the area (or region) your gardening business covers.

Some ideas of what this could look like:

Weed control in Manchester
Hedge trimming in London
Lawn care in Wolverhampton
Pruning services near me
Rainwater harvesting specialists in the North
Japanese knotweed removal near Wimbledon

When you have the right keywords on your website, search engines will see it as a strong match and rank your site highly.

Link building for gardeners

If you’ve ever done any research on SEO you may have heard the term ‘link building’. And it’s an important part of successful SEO for gardeners.

Effectively, link building refers to the process of building up a network of online links to and from your website

With more links that direct people to your website, it helps search engines discover your site. The process of link building assists your business with:

Establishing online authority
Enhancing business image
Collaboration and networking
Ensure accurate detail listings
Showcasing affiliate relationships

Any links from large, reputable websites can be hugely beneficial for your SEO as they show you as a credible site.

For example, being a member of Checkatrade can help boost your website’s SEO if you include your website link in your profile.

5 benefits of SEO for local gardeners

Here are some of the reasons why it pays to invest in SEO for gardeners…

1. Improved visibility online

If you can optimise your website so that it matches the popular online searches for local gardeners, you’ll appear higher in search results.

The higher up the search results the more likely you are to generate more traffic to your website. And that usually leads to increased enquiries from potential customers.

2. Build a larger audience

One of the consequences of improving your visibility online is that you build a larger audience of people who know about your gardening business.

And with a larger audience, you’ll increase the chances of potential customers getting in touch.

3. Engage with local customers

By targeting specific local searches for gardening services you can attract customers in your area.

That way you can be more confident that gardening leads are coming from local customers who want your services.

4. Increase your business credibility

With a strong online presence, you can massively boost your business’s credibility.

A professional website supported by positive customer reviews can work wonders for building customer trust in your business.

5. Use SEO insights for your advertising

The great thing about SEO is that you can get helpful insights into who’s searching for local gardening services.

More specifically, you can see which terms they’re using for their searches. You can then use those terms for targeted advertising campaigns.

Where do I start with SEO for my gardening business?

If you’re ready to get started with SEO, here are some of the first steps you can take…

Keyword research

The first step of your on-page SEO for your gardening business is to figure out which keywords you want your website to rank for.

Keywords tell you what terms people are most commonly searching for that are related to your business. That then informs what topics your website’s content should cover.

For example, you’d naturally want to appear for keywords like:

“Gardener near me”
“Gardening company near me”
“Gardeners in [area]”

You might also want to create content to help you rank for other terms, such as specific services that you offer. For example:

“Landscape gardening”
“Garden clearance”
“Hedge trimming”

Having the right keywords in place will help your business show up when people are searching. Especially when it comes to map searches, as these will highlight local businesses when people are looking for jobs to be completed quickly.

Checkatrade can help to boost your business

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Content creation

Once you know which keywords you want to feature on your website, you need to create content to include them.

You might choose to just have a few pages on your website targeting your main keywords and talking about your main services.

However, there are two main types of content for a gardening business website.

Landing pages – your main web pages that include keywords, cover your services, and feature your contact details
Blog articles – Regularly posting content about specific topics is a great way to show your authority in an area (such as gardening)

Blog articles (otherwise known as posts) can help you rank better for certain keywords. They are also a great way to demonstrate your experience and professionalism.

If you don’t feel confident creating your own SEO content, don’t worry. There are plenty of content providers, content writers and content agencies out there.

They can create high-quality content for your site, targeting the keywords you want or even finding the right keywords for you.

Optimising your business for local SEO

It’s also a good idea to create a Google My Business profile for your gardening company. That way your business will also appear in local directories and geography-based apps, such as Google Maps.

Shortened to simply “GMB” in many places, a profile is relatively easy to set up and can include key details about your business.

Once key point to consider is that you need a physical location. That could be:

Showroom
Storage unit
Home address
Workshop

It is not recommended to use a virtual address, unless you can receive post. Part of the GMB signup process for locations involves Google sending out a postcard to you with a verification code.

This is a way to avoid scammers and fake businesses.

Using Checkatrade to boost your local SEO

By joining Checkatrade, gardeners can also get a bit of a boost towards their SEO.

You get a well-optimised profile page and the chance to receive new customers. With over 869,000 job searches for gardening services on our website in 2024**, there is a good volume of interest that you could benefit from.

We won’t replace your SEO agency but are a great low-cost way for you to get more customers from search engines with Checkatrade acting as an intermediary.

Getting a membership with Checkatrade means your profile is more likely to show up when people are searching for tradespeople such as gardeners.

Other useful guides

To help you boost your local gardening business, check out some of our other helpful business guides:

As the home of reliable, experienced tradespeople, we care about quality trades across the UK and put them in touch with homeowners when they need work doing.

Not convinced about whether Checkatrade could work for your gardening business? Get in touch with us today and see how we could help.

Whether you’re just starting out, whether you already have a membership, or whether you’re looking to join, there are options for you to consider that could make a real impact for your gardening business.

Remember, doing SEO means reaching more people, and that in turn means finding more customers. What’s holding you back?