How to improve your boiler installation leads

Whether you’ve just started your boiler installation company, or you’re already well established, finding more jobs is vital for growth.

If you’re not familiar with the term ‘lead generation’, you might not be sure where to start. That’s why we’ve pulled together this guide on boiler leads and how to boost them.

If you’ve also not considered a Checkatrade membership, this could also be the time to consider one.

After all, in 2024 alone, we saw over 129,000 searches for boiler installation jobs.* If you’re looking for leads, maybe we’ve already got some to send your way?

What is lead generation?

Lead generation is all about cultivating interest and awareness of your business. In other words, lead generation is marketing.

• Expand your potential customer base
• Broaden your work opportunities

But there’s far more to lead generation than simply making an advert or listing yourself online.

When done correctly, lead generation will encompass a range of tactics that are almost guaranteed to secure new customers.

Why is good lead generation important?

Without making the effort to cultivate new boiler installation leads for your company, your business is unlikely to grow.

After all, a steady flow of work is essential if you want your boiler installation company to stay afloat.

Most customers aren’t exactly going to need more than one boiler installed. That means, you need to stay on top of your boiler lead generation to ensure you always have work ahead.

How to increase boiler installation leads for your business

Now that you know why lead generation is important, let’s look at what you can do to increase boiler leads.

Below are some core areas we recommend testing out, all of which are proven methods of finding more work:

Improve your service offering

When it comes to new boiler job leads, you can’t go wrong with expanding what you do for customers.

Taking on work in both the commercial and domestic boiler installation industry increases your available business opportunities.

Optimise your SEO

Even if you’re a small sole trader, one of the first things when starting a central heating business is to create a high-quality website. One that is:

• Easy to navigate
• Functions correctly
• Accessible for potential customers
• Thorough with details
• Relevant to your local area or region

On top of this, you’ll want to optimise any online content you create to appear higher in Google searches. This means adding keywords to any webpage copy and blogs.

Get active on social media

These days, it should really go without saying that every trade business should think about social media.

Skilled trade work like boiler installation can be incredibly visual, which is why it’s perfect for sharing online.

• Try taking pictures of your installation work and showing them off
• Use social to reach potential customers need jobs doing

On social you can also take advantage of video, helping to show before and after a project, share tips, and answer common questions.

Set up PPC advertising

Pay-per-click advertising (PPC) is often a key part of local marketing. In loose terms, it revolves around paying a search engine such as Google to show a link to your website higher in the results displayed at the top of a page.

When you want more boiler work coming your way, you should consider reaching out to a local PPC expert. They should be able to walk you what is involved with more direct actions for your central heating business.

Sign up for GMB listings

Google My Business (GMB) listings allow you to list your business information on Google. As well as your website, it helps show you as a legitimate business that consumers can reach out to when they want work doing.

The information is simple. But verifying your business address will help you appear in Google Maps.

In other words, you become visible to any nearby customers.

Join an online directory

One of the best ways to get more leads is by joining an online directory. Like Checkatrade!

By signing up, you get to place your business in front of thousands of customers looking for reputable tradespeople. Like in 2024, where we saw over 129,000 searches just for boiler installation jobs.*

However, you want to be careful about which trade directories you sign up for.

Along with our existing customer interest, you can also enjoy a range of offers on business essentials. For example, with great savings on public liability insurance, or handy software like Quickbooks.

Should I ever pay for leads?

While paying for unverified leads can sometimes be beneficial, in the long term, it’s never worth it.

Not only can it be incredibly expensive to get a list of contacts, there’s no guarantee that the leads bought will be of any worth.

Ideally, you need to tailor your lead strategy to your strengths, rather than being generic.

With the existing customer interest that we see… maybe joining Checkatrade is the first step you need to consider?

Get more leads with Checkatrade

Taking these points on board, you should have what you need to start generating boiler leads. But if you want even more help, then you should consider joining Checkatrade.

No matter your trade, whether central heating, boiler installation, plumbing, or anything in between, all Checkatrade members get access to a range of member benefits.

For example:

• Exclusive offers and discounts with suppliers like Tradepoint and Wickes
• Up to 75% off QuickBooks business software
• Up to 20% off Public Liability Insurance
• Reduced cost of workwear and branding
• Guaranteed work when booked through us (T&Cs apply)
• Dedicated trades apps for job management and quoting/invoicing

Get in touch today to learn more about our sign-up process. If you’re hunting for more boiler installation jobs to help fill your diary, maybe Checkatrade is the answer. Why not speak to our team to find out more?

Our fixed membership option lets you build the plan that’s perfect for you and your business needs.

* Internal search data for users of the Checkatrade.com website between 1st January and 31st December 2024