How to grow a joinery business

Growing a joinery business in the UK requires a combination of effective marketing, top-rate craftsmanship, and efficient operations. We’ve put together our top tips to help you understand how to grow a joinery business the right way.

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After starting your joinery business, taking it to the next level will take planning and a thoughtful strategy. And we’re here to help.

In this guide, find out how to grow a joinery business with digital marketing, traditional advertising, and a range of other methods.

What does growth mean for your business?

Growing your joinery business is more than just getting more leads for joinery jobs. You’ll want to think about how you get them and the type of work you want.

And the best way to get there is to make a plan, which will ideally cover the following points:

• How you're planning to scale up

• How quickly you're planning to grow

• A list of any new services or locations you want to cover

• Any challenges you foresee and how you plan to overcome them

• What marketing activities you're planning to carry out

• How you plan to finance your growth

By taking time to plan how you want to grow, you can focus your efforts in the right places in the right way.

Scaling methods for your joinery business

It might seem obvious, but there’s no point in growing your business if you can’t handle the extra work.

Your expansion should be at a rate that you’re comfortable with – without affecting the quality of your work.

To ensure this happens, consider the following four areas as you look to grow:

• Streamline your processes and iron out any kinks before you invest in expanding

• Keep on top of your finances by tracking all your income and expenditure

• Deliver consistently top-quality work and never sacrifice work quality for more work than you can handle

• Expand your team when the time is right and always hire tradespeople who meet your skill requirements and standards

Need help with a plan to grow your joinery business? Check out our business development strategy guide below:

How to create a business development strategy - Free template included

What is a business development strategy? The business development process helps to identify, nurture, and acquire new customers and business opportunities to help grow your organisation and ensure its profitability. This may seem quite broad, but this is where your business development strategy

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Ways to grow your joinery business

Below are some of the most common ways to grow a joinery business in the UK:

Cover a larger service area

One of the easiest ways to grow your business is to reach a wider audience by covering a larger geographical area:

Therefore, it’s worth considering if you can offer services in different locations:

• Decide the area you want to cover and identify specific places to expand into

• Let your customers know you’re expanding so they know the area you now cover

• Update your online profiles to show your whole service area

• Always consider the time of travelling further (plus the cost)

Expanding the local area that you cover is a simple approach. Just make sure you review your pricing to include the impact of additional travel costs.

Grow your team

Taking on workers might seem daunting, but expanding your team can massively boost your joinery business – if done right.

Here’s what to focus on when recruiting new team members for your team:

• Hire good people by carrying out thorough interviews

• Trialling potential candidates to see their skills in action

• Consider subcontractors if you don’t think you’re ready for full-time employees

• Look into hiring an apprentice you can train up

Knowing when and how to grow your team is important. You want to do it at the right time when you’re taking on more work and need more hands to do it.

Offer specialist joinery services

By specialising in more niche joinery services, you can quickly become the local go-to business for those services.

You might want to consider some of the following services:

• Bespoke furniture joinery

• Heritage and restoration joinery

• Custom woodwork for yachts and boats

• Luxury staircases

• Sash window restoration and manufacturing

As with any business, it’s crucial to do your homework first and understand which joinery services are in demand in your area.

Then you can invest in specialist equipment, upskill with additional training, and start reaching out to local homeowners who might need your new services.

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What is profit? Profit is money left over after subtracting all your business expenses from your total revenue. As a trade business, you've probably always got your eye on making a profit.

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Marketing ideas to grow your business

To successfully grow your joinery business, you need potential customers to know about you. And that’s where effective marketing comes in.

Some of the best results come from combining digital and traditional print marketing efforts…

Dedicate time to digital marketing

Having a strong digital presence is important for your business and its growth.

With that in mind, here are some digital marketing ideas to get your business going:

• Build a user-friendly business website that's designed to boost your SEO performance

• Create and carefully curate social media profiles for your business

• Join an online directory (like Checkatrade!) to get access to leads and other support for trade businesses

• Encourage online customer reviews on your website and independent review sites

Want more ideas for reaching more customers for your joinery services? Sign up for our free digital marketing guide below:

Don’t forget traditional marketing methods

As well as investing in your digital marketing, print marketing methods can be a great way to reach potential customers as a trade business in the UK.

Try some of these popular printed marketing activities:

• Mailing brochures and leaflets

• Creating signs and branding for your vans and workwear

• Sponsoring local events or sports teams with your company name

• Adverts in local magazines and newspapers

• Exhibiting at trade shows

• Using billboards or smaller temporary signage

Many customers will start by looking online so always combine print marketing with thorough digital marketing.

Other ideas for growing your joinery business

You can never have too many ideas when it comes to growing your joinery business. Here are some of our favourites to help inspire you…

• Build a strong professional network by teaming up with local builders, architects, interior designers, and other tradespeople

• Engage with local online groups and forums to help raise your profile with homeowners in your area and generate leads for your business

• Get involved with local community events to boost your visibility in the community – you could even sponsor an event

• Offer free, no-obligation consultations to make it more appealing for potential customers to get in touch

• Showcase your joinery skills at live events and attend trade shows to demonstrate your work and network with industry professionals

• Keep your customer at the centre of everything by offering excellent after-sales care and bespoke consultations

• Focus on repeat business and long-term customers and offer a referral scheme to encourage word of mouth marketing

• Pay attention to home renovation trends and cater to what homeowners are looking for

By combining these practical approaches, you can set your joinery business apart from competitors and drive long-term growth.

Boost your business with Checkatrade

Marketing a business costs time and money, so it’s important to focus on activity that’s going to help you build your business.

With our digital marketing strategy and strong online presence, becoming a Checkatrade member makes it easier for customers to find you.

• Be seen by customers with a business profile on the UK’s leading trade directory

• Get an online listing on Google

• Access more leads – there were over 149,000 searches for joinery workon the Checkatrade website in 2025 alone*

• The Checkatrade tick that homeowners trust can help you secure more work

• Save money with exclusive access to offers and discounts from our partners

Already a member? Log in to our members' app now to see what offers are currently available!

Getting to grips with a Checkatrade membership

As a Checkatrade member, you and your business can benefit from features such as:

• Display customer reviews, testimonials, and examples of your work on your profile page

• Control your flow of leads by marking your availability in the Checkatrade app

• Manage customer enquiries on-the-go, directly from the app – keeping everything in one handy place

With the Checkatrade tick by your name, it makes your marketing just that little bit easier.

* Internal search data from users of the Checkatrade.com website in 2025