How to advertise your boiler services

Winning new customers as a boiler engineer

As a boiler engineer, winning new customers has never been more important.

To convince your customers to choose you over your competitors, here are some helpful ways to advertise your boiler services and get more boiler leads.

Carry out seasonal promotions

Many people switch off their heating systems during the spring and summer and don’t think about them until the autumn.

There’s usually a rush in September and October with many people looking for boiler services, repairs, and replacements.

Running a promotional campaign off-season, for example, during the Summer, can help you to attract customers through discounted offers and deals.

You could offer a half price boiler service during June, July, and August. This will help you to retain a steady flow of customers during the quieter season for boiler engineers.

If you’re planning your advertising campaign in advance, you could also try a similar tactic but during the spring months when people have just switched off their central heating systems after the winter.

Send annual reminders to previous clients

Your previous customers should never be neglected when it comes to advertising. They have already paid for your services so will therefore be more likely to hire you again.

Using the off-season idea above, you could also send out targeted e-mail campaigns during and before the quieter months to all your previous customers.

You’ll probably find that many of them will take you up on the offer of a discounted off-season rate for a boiler service. They’ll then be winter ready when the boiler switch on season arrives.

Post leaflets

Let’s face the facts, almost every home across the UK has a boiler. Most homeowners will know their boiler should be regularly serviced to keep it in the best working order.

Sending out leaflets detailing your current promotions, discounts, and deals is an effective way to attract new customers.

You could send out the leaflets via Royal Mail, or you could employ someone to carry out leaflet drops from within your local community.

Did you know, we deliver our directories nationwide, featuring our members?

If you’re an approved Checkatrade trade, you can get featured in our local directories for your target regions and postcodes that we post to.

How to advertise new boiler installations

When advertising new boiler installations, you should focus on why your customers want to do this.

Could it be that they want to save money on their bills? Is their current boiler old and not heating water or their home fast enough? Whatever the reason, your advertising needs to consider this.

Whether you’re creating content for your website, posting on social media, or creating a video on TikTok to sell your boiler installation services, focus on your customer’s needs.

This will encourage new potential customers and existing customers to interact with your advertising.

How to advertise boiler servicing

As mentioned above, the success of advertising boiler servicing will depend on the time of year you plan to run your advertising campaign.

Seasonal promotions are a great idea, but they must give your customers a reason to carry out a boiler service now.

Summer discounts and spring promotions are excellent ideas. Customers will always want their boiler ready for the winter months.

You could also consider running a recommend-a-friend boiler servicing advert to encourage your existing customers to promote your services to their friends and family.

In return, you could offer them discounts and offers on both boiler servicing and boiler upgrades.

Join Checkatrade to benefit from our trade advertising

One of the best ways to advertise your boiler services is by becoming an approved Checkatrade member.

As a Checkatrade registered boiler engineer, you get instant access to hundreds of customers near you who are looking to hire a professional.

When customers search the Checkatrade directory, they’ll find your boiler engineering business profile listed in their local area.

Here, they can find out all the information they need to know about the services you offer, where you are based, and any promotional deals you may be currently running.

Are you a trade business with 6 or more staff?

For medium and large trade businesses, we offer a unique membership where you can get more leads every month.

Our premium lead package comes with an account-managed service. You’ll be assigned a dedicated expert who will create a tailored lead package for you and your business.

Find out more about Checkatrade Enterprise and see if it’s right to help your boiler engineering company to keep growing.