How to advertise a carpentry business

Either as a sole trader or limited company, you’ll likely have discovered that carpentry can be a competitive field. Whether you’re just starting or looking to grow, it is good to know how to advertise a carpentry business.

Advertising helps you reach more customers

With any trade business, it is important to think strategically for the long term. As a carpenter, that means knowing how to advertise a carpentry business.

If you’re just starting out, you may already have a good variety of carpentry jobs coming up, but what about the longer term?

Carrying out a broad variety of advertising and marketing activity will help you achieve a steady pipeline of work.

• Get new business coming to you

• Make the most of returning customers

• Benefit from referrals

There are many methods to advertise your carpentry business, so we’ve highlighted a few to consider. When you’re looking to grow your carpentry business, getting more leads and winning more jobs is a surefire way to guarantee your success.

However, make sure to set out your marketing budget before committing to activity. You’ll need the finances to achieve the best results for your carpentry business.

Why do you want to promote your services?

To be a successful carpenter, you must first and foremost be excellent at your job. That is, you are professional, flexible and reliable, delivering quality results in a timely fashion.

But being skilled by itself won’t keep a steady stream of work coming your way. You’ll need to reach new audiences and find more jobs.

With your business plan, finances, skills and equipment all in place, its time to do some marketing.

Advertising your carpentry services can be relatively straightforward when done properly. Like with other aspects of running a trade business, making a plan first can be incredibly helpful.

To make that even easier, we’ve put together a template to help you out that you can download for free.

Want to ace your marketing? Get a free marketing plan template on us!

Over the last couple of years, demand for trades has been through the roof. Why not benefit from a marketing plan template to help you reach more customers? However, with the recent cost of living increase, homeowner demand has started coming down and work has been drying up. Marketing is absolutely

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What are the benefits of a carpentry business?

Becoming a carpenter is a career path that many choose. With a number of different benefits to recommend it.

However, there are other benefits of running your own company beyond working as a carpenter for someone else.

Namely:

• Ability to set your own hours and pick your jobs

• Providing customer satisfaction

• Steady level of demand

• Physically rewarding tasks

• Transferrable skills to subcontract for other tradespeople

On top of these, carpentry can also prove to be a financially rewarding profession as well. On average, a business owner could take home around £81,000 per year.

But in order to earn the best wage as a self-employed carpenter, you need to ensure a steady stream of leads. Converting those to jobs means a higher turnover and as a result, higher earnings for your business.

Getting to grips with local advertising

As a priority for a local business, it may seem a no-brainer, but it is handy to start your advertising campaign in the area where you’re based.

Especially when you’re just starting out, it makes sense to stay local. You don’t want to be driving long distances to find work, as it is both time consuming, and your margins will reduce due to fuel costs.

Knowing how to advertise your carpentry business successfully could mean starting with the following methods.

• Newspapers – Both online and offline, local news is aimed at people in your area

• Leafletting – Leaflet drops help people think of you when they need work done

• Boards and signs – For example with billboards, A frames, and signs in windows

• Branded vans – Having a powerful logo or visual identity will help you stay memorable

• Events – Being present at fairs, fetes and local events helps raise your profile in your local community

Promoting a trade business like carpentry is vital in the area you intend to work. Unless you’re based somewhere especially remote, there will likely be a constant stream of jobs that local residents want doing.

The main benefit of carrying out local advertising is that it raises the profile of your carpentry business. So when people need work doing, they know exactly where to turn.

Plotting your digital advertising

Part of your overall digital marketing for your carpenter business, online advertising involves setting up adverts through a range of channels.

Like your wider advertising activity, the most effective way to reach people online is with targeted messaging through a variety of methods.

Also like your local advertising, it is important to reach the right people, so targeting based on geographical location is also key. After all, if you’re based in the North East, there’s no reason to waste your marketing spend on people based in Cornwall!

Some of the ways to advertise a carpentry business online include:

• Pay-per-click ads – Otherwise known as PPC, this gets you noticed on sites like Google

• Google display network – As well as showing up on search results, this is part of PPC that helps you get noticed on other websites and apps

• Affiliate marketing and link building – Part of a wider SEO strategy, this helps your website show on other websites and raise your online profile

• Video – People are often more visually minded online, so video marketing such as YouTube ads could be good to show off the transformative skill of carpentry

• Social media ads – For example, channels such as Facebook and Instagram (Meta), TikTok and X, with location and interest targeting

If you’re feeling overwhelmed with this, why not look at hiring a digital marketing agency to help promote your services online?

Especially if you find out they’ve already worked with carpenters or other tradespeople.

Digital marketing for carpenters: everything you need to know

As a carpenter, or any tradesperson really, digital marketing is a crucial tool for building your reputation in the industry. If you’ve started your own carpentry business, you should definitely be taking some time out of your day-to-day to focus on digital marketing. What does digital marketing

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Getting noticed on other channels

Not to blow our own trumpet, but another good way to advertise your carpentry business is through trade directories such as Checkatrade.

In 2024, we sawover 810,000 job searches for carpenters through our website.* With that level of interest, you could really benefit from a Checkatrade membership. As there are already people searching in your area, it makes sense to do what you can to be found.

Along with added visibility, our membership packages can give you a guaranteed number of leads throughout the year. When you want to find more work for your carpentry business, it makes sense to use a site where people are already searching.

Other benefits to Checkatrade membership include:

• Unique business profile for reviews and photos

• Exclusive offers and discounts

• Access to branded marketing materials

• Save 20% on your public liability insurance

• Member’s area and trades app – with job management and more

• Guaranteed work up to £1,000 (T&Cs apply)

Sound like a good fit for your business? Why not get in touch today and speak to our advisors about the best package to suit your business.

* Internal search data from users of the Checkatrade.com website in 2024