What architect marketing strategies do you need?

Marketing your architect business is all about promoting your services and getting your name known to a wide range of potential customers.

Whether you work in the domestic property design business, the commercial sector, within civil engineering or industrial planning, you’ll need a marketing strategy.

Marketing for architecture firms is essential, and targeting can have a hugely positive effect. You’ll win more work and grow more as an architect business.

Let’s explore the two main types of marketing you’ll want to focus on to grow your architect business.

How to use traditional architect marketing

Traditional marketing methods, such as print marketing, involve marketing your business in the physical domain.

It can include the use of signage and branding and can involve:

• Mailing brochures, flyers, and leaflets by post
• Incorporating your brand name on your vans and office
• Sponsoring local events with your company name
• Posting adverts in local magazines and newspapers
• Offering your services on community bulletin boards
• Using word of mouth marketing and customer recommendations

You could also consider using TV and local radio advertising if your budget is big enough.

Traditional marketing is an essential part of promoting your architect business. In today’s modern world, however, you will also need a digital marketing campaign.

Why you should consider digital marketing for architects

Digital marketing is all about online business promotion. In today’s world everyone uses the internet. If you haven’t got an online profile, then you’re missing out on loads of potential customers.

With more people than ever doing online research before choosing a business to work with, your digital presence is extremely important.

To boost your digital marketing, you’ll need:

• A high quality, user-friendly website
• A professional social media profile
• Online customer testimonials (both on your website and on third party reviews sites)
• Membership to an online directory (like Checkatrade!)

Want to start marketing your architect business? Join Checkatrade today!

How to optimise your digital marketing

When planning a digital marketing campaign for your architect business, it’s important that all parts of your plan are aligned. Below are 5 of the key ways that you can invest in digital marketing for architecture firms.

1. Build your architect website

Your website is your online hub. It is the place where your customers will read about your services, your experience, your professional qualifications, and the area where you work.

It is also the place where potential clients will be able to view examples of your work and read customer reviews.

When creating a website for your architect business, some important things to include are:

• Your business name
• Contact information (telephone, e-mail, online contact form etc.)
• The area you serve
• The industry you work in (domestic, commercial, industrial etc.)
• Pictures or videos of your completed work
• A simple method to make an appointment or request information
• A customer testimonial section

Your website should be sleek and stylish, and designed to reflect your brand identity. It should also be user friendly and easy to navigate.

Use clear and attractive images and ensure that your website works on all types of devices including mobile phones, tablets, laptops, and desktop PCs.

2. Engage with social media

Today, many people will use social media to find a business. Social media marketing for architecture firms through platforms such as Facebook, Instagram, TikTok, and X (formerly Twitter) will help you to attract new customers.

• Regularly posting images and videos of your work on social media is a great way to engage with your customers
• Images should be clear and crisp while videos should be short, informative, and to the point
• Remember that all your social media profiles should link back to your website

Using this integrated approach will help to join up all the different areas of your digital marketing.

Your brand identity should also be consistent across all the platforms you use. For example, if you choose a logo or a colour scheme for your business, stick with it. In time, customers will associate these elements of your business with the high quality services that you provide.

3. Develop an SEO strategy

SEO (Search Engine Optimisation) is all about getting your website to rank among your competition.

An SEO strategy can help you to appear higher up in internet searches, making it more likely that your potential customers can find you.

Working with a professional marketing agency is a great way to boost your SEO. You could even try your own SEO by posting informative content about the services you offer and writing case studies to highlight the quality of the work you do.

4. Use PPC advertising

PPC (Pay Per Click) advertising is a useful marketing device that functions alongside your SEO strategy.

PPC adverts appear above organic internet search results. They are the first things links that people access when looking for an architect business and can be extremely valuable.

PPC advertising is an extremely effective way to ensure that customers can find your website.

Our PPC guide provides all the information you need to understand how PPC can help your architect marketing to achieve business success.

5. Become a member of an online trade database

Trade databases are a great way to promote your architect business. They are an impartial platform that builds confidence in customers and grows relationships between businesses and their clientele.

Your business profile on a trade database will provide a concise view of your business services. It will include reviews, images, business details, and be directly connected to your website and social media profiles.

For the best in trade databases, join Checkatrade today!

Sign up for a Checkatrade business profile

As a Checkatrade member you gain exclusive access to numerous benefits. Discounts, professional support and so much more.

As part of your Checkatrade profile, you can also add your location and the areas you would like to target.

This is a great way to attract customers in your area, focussing on the sales you want and attracting the right customers for your architecture firm.

As well as that, there are a number of other reasons why as an architect you may want to sign up and become a member:

• More job leads coming your way
• Offers and discounts on business essentials (including workwear, tools and materials)
• Savings on public liability insurance
• Dedicated trades app – including free quoting and invoicing tool

Join Checkatrade today to begin the vetting process and learn more about what we can offer you.

FAQs

How do I market myself as an architect?

As mentioned earlier, marketing your architect services should include both traditional and digital marketing.

Here are some ideas on how to effectively market your architect business:

• Create a website
• Grow your social media following
• Partnering with local companies (particularly useful for architects in the commercial sector)
• Post business cards, leaflets, and brochures
• Target property developers in your area
• Research similar businesses to check out the competition

With a targeted marketing campaign, you should soon see your architect business skyrocket.

How do architects get their customers?

An architect’s business is often built on their reputation. By doing high quality work, you will receive more jobs through professional recommendations and networking.

To get started, however, you’ll need to do some marketing. Use the information above as a guide to architect marketing and with help from Checkatrade, you’ll soon be the number one architect in your local area.