How to start a fencing business
Where there’s a garden, there’s nearly always a garden fence. That’s why fencing is a successful sector to work in. It could take your career to the next level!
When starting a fencing business, you’ll benefit from a steady stream of work. Plus, you’ll have the added perks of choosing your working hours, clients and the overall structure of your service.
So, read on to find out how to start a fencing company, and then grow it.
Showing you’re qualified
Experience will give you the confidence to attract business. But formal qualifications will also be needed.
This reassures customers that you have developed the necessary skills and expertise to complete the job. Also, this can be used as proof of quality when you’re quoting for work.
Having completed any of the following will show you’re fully qualified:
- NVQ Level 2 or 3 in Fencing and Construction
- Fencing Installer apprenticeship
- Fencing Industry Skills Scheme (FISS)
What skills do I need?
Having the right attributes for a fencing business is important. However, you’ll need the necessary skills to run a successful business.
Here are the qualities you’ll need for both:
- Physical fitness
- Practical thinking
- Problem-solving skills
- Construction and building knowledge
- Time management
- Numeracy skills
- Interpersonal skills
- Ability to manage and lead
Your equipment may vary depending on the type of fencing you provide and the clients you target. However, there are essentials for every fencing business.
Having these shows you can complete jobs efficiently, and leave customers satisfied. And it also makes things easier when carrying out the work.
Key equipment includes:
- Post drivers
- Fence stretches
- Post levels
A valid driving licence and a van for transporting tools between jobs are also essential.
Joining the Association of Fencing Industries (AFI)
Becoming an official member of the AFI can be beneficial for both you and your business.
You’ll be able to display the AFI logo when you’re marketing your services, which demonstrates a high standard of trust. This is a great way to boost your profile and attract more clients.
An AFI membership also grants you free training. Plus, it provides support on best business practices, alongside many other important policies.
Start a fencing business with our Become The Boss series
Been thinking about starting your own business for a while, but been putting it off? Well then, you’ll love our ‘Become The Boss’ series.
It’s designed to help you set up your own business. And all of this is explained in just seven emails (plus a bonus one!)
Signing up for this series will even get you a free business strategy call. So by the end of it, you could be the owner of your very own fencing business!
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Setting up your fencing business
Organisation is key to any start-up. There are several things to think about when going through this process.
Don’t have time right now? No problem. Sign up for our ‘Become the Boss’ series mentioned above to get started in your own time.
Still with us? Just follow these simple steps.
Legally registering your business under an official name is the first step to take.
Choose a name relating to the service you’re providing. Doing this means potential customers will know what your business offers instantly.
As a part of registering your business, you’ll also have to decide whether you want to be recognised as a sole trader or a limited company.
A limited company generally offers greater legal and financial security. And this is really beneficial if you’re looking to increase your number of employees.
Whereas, it might be more beneficial to register as a sole trader if you’re creating a business built on personal expertise.
You don’t want to go into self-employment blindly offering your services and hoping for the best.
So, you’ll need a solid business plan that establishes your area of expertise and target audience.
In the fencing industry, you’ll have plenty of scope for specialisation.
For example, you could choose to specialise in barbed wire and electrical fencing to target agricultural clients and farmers.
Or, you might prefer to specialise in working for homeowners.
Therefore, your fencing service should focus on providing security and materials that look good in their garden. Whatever your target market is, show them high-quality designs and materials relevant to their needs.
This will go a long way in attracting customers and maximising business opportunities.
The prices you charge will need to reflect the demand and expertise of your service. Once you’ve found your niche, you can charge a premium rate. As there will be less business competition and higher demand.
Charging the right price is a careful balance. If you charge too much, customers could choose other businesses charging less.
Whereas if you’re not charging enough, you might struggle with the financial upkeep.
Take a look at our fencing cost guide to get a better understanding of typical fencing contractor rates.
It’s important to manage finances accurately for your fencing company. First, make sure your filing is organised and upkept.
Also, you’ll need to keep a close eye on your revenue and compare it with outgoing costs.
This will be for things like supply purchases, employee payroll and equipment.
Remember to also document relevant taxes.
If any of this feels overwhelming, consider hiring an accountant for assistance.
Effective marketing is crucial to growing your client base.
Print marketing via leaflets, flyers and posters is a great way to increase your local presence. Especially if homeowners are your target audience.
You should also consider digital marketing. This includes social media marketing, using Facebook and Instagram to promote your services. And you should also set up a website.
Grab your free digital marketing guide below.
One easy way to boost your online presence is by signing up to Checkatrade. Take advantage of our established marketing efforts to access a huge network of new customers who use the platform.
It’s a quick and effective way to get your name out there and build trust.
Get your fencing business off to a strong start
Join the best trades on the UK's leading trade directorySign up now
How to grow a fencing business
After starting your fencing business, you’ll need to work out how to grow it.
Building a bigger customer base and finding more fencing jobs takes time and effort. But don’t worry, we’re here to help.
We’ve put together our top tips for growing a fencing business.
1. Grow your fencing team
Building a bigger team can help to grow your fencing business.
Here’s what to focus on when recruiting new team members:
- Hire good people by carrying out thorough interviews and set up a work trial to see their skills in action
- Consider starting with subcontractors, if you don’t think you’re ready for full-time employees
- Look into hiring an apprentice to train up if you can’t find the right hire for your team
2. Focus more on certain types of fencing work
You can become the local go-to fencing business if you specialise in a specific type of fencing job.
Here are some ways you can tap into niche fencing work in your area:
- Identify fencing needs in your area and see if there are gaps you can fill
- Invest in specialist equipment so you have the right tools to do the job properly
- Learn new specialist fencing skills by signing up to local training courses
- Build a local network of people who might need your chosen type of fencing work
3. Cover a larger service area
An easy way to grow your fencing business and reach more potential customers? Cover a larger service area:
- Decide the area you want to cover and identify specific places to expand into
- Let your customers know you’re expanding so they know the area you now cover
- Update your online advertising (Facebook Ads, Google Ads, etc) to make sure they cover your new service area
- Always consider the time and cost of travelling further to make sure it’s worth it
With Checkatrade, you can increase your service area on your profile. Then, you’ll appear for those searches.
4. Increase the number of jobs you win
Marketing to grow a fencing business
Marketing your new business will play a key part in finding customers and turning fencing leads into jobs.
1. Get active on social media
Generate more fencing leads by posting regularly and using the right type of content. This way, customers can see the type of fencing services you offer.
Make sure you:
- Post before and after photos of your fencing work
- Feature posts showing you (and your team) working
- Upload positive client reviews talking about the quality of your work
- Share the latest industry news that will interest your customers
2. Keep your website updated
Your company website is your online business card. It’s the first impression that many new customers will have of your fencing company.
So, make sure you check that:
- All information on your website is accurate and up-to-date
- All buttons and links work
- Your website looks good on your phone screen (and a desktop)
- Everything is easy to understand with correct spelling and grammar
3. Ask for customer reviews
Positive customer reviews and testimonials are a brilliant way to show new potential clients that your fencing business is one that they can rely on.
Don’t be afraid to ask existing customers to leave you reviews on Checkatrade, Google, and other third-party review sites.
4. Join Checkatrade!
Signing up to Checkatrade is one of the easiest ways to get your fencing business discovered by millions of people.
It’s also the ideal place to showcase your work, business credentials, and customer testimonials.
Having a Checkatrade profile can really boost your reputation as a local business. We’re the tick that people trust.
As, 8/10 people would choose a trade endorsed by Checkatrade, compared to one which isn’t*.
Get your fencing business off to a strong start
Join the best trades on the UK's leading trade directorySign up now
5. Promote repeat business and word of mouth
As a growing fencing business, your reputation is everything. So, prove that you’re an experienced and reliable fencing company to your customers.
The more reliable you are, the more recommendations you’ll get from customers’ network of friends, family and neighbours.
And if you’re on Checkatrade, future customers can see your previous reviews. This means they’re more likely to hire you over someone else!
So, focus your time and energy on doing the following:
- Treat every customer with respect
- Respond quickly when customers contact you
- Be approachable at all times before, during, and after the job
6. Advertising for local fencing businesses
Advertising helps to drum up more fencing work. These are some of the best places to advertise a fencing business:
Pay-per-click (PPC) advertising
Use PPC ads to generate quality fencing leads
Register on Google My Business
Start showing up in local search results for customers looking for fencing services in your area
Traditional print marketing is still an effective way of attracting more customers.
Use our free marketing guide
Read our free guide all about marketing for trade businesses – it’s for founders like you!
Starting a fencing business FAQs
How much does it cost to start a fencing company?
Costs can end up being anywhere between £2,000 and £7,000.
It will very much depend on the equipment and materials you need. As well as marketing and insurance costs.
How profitable is a fencing business?
The construction industry is one of the most profitable in the UK.
Sole traders in the fencing industry have the potential to earn above £44,000 per year.
When it comes to how much fencing contractors earn, Fencing Limited company owners can make £53,500+ per year.
Is fencing a good business to start?
Having so many niches to tap into is what makes fencing a great start-up business.
With the range of materials on offer and the variety of clients you can approach, there’s plenty of opportunity.
Join other trusted tradespeople with Checkatrade
Fencing contractors like you can get more work with us
*Claims are sourced from a survey conducted by Deep Blue Thinking on a nationally representative UK sample in November 2021.