Blog>Trade>Marketing>Plumber social media ideas to help you reach more customers
Last updated: 2 January 2025
Plumber social media ideas to help you reach more customers
Did you know that social media can be a powerful tool for reaching more customers? Using plumber social media marketing techniques can help you find a wider audience, to encourage engagement and help you win more work.
In this article you'll find:
In this guide, we’ve compiled some effective ways to use plumber social media marketing.
Sites such as Facebook, X (formerly Twitter), TikTok, and Instagram have been shown to help businesses reach more people. Using it properly can help boost your plumbing business and get more leads.
These days, when potential customers are looking for a plumber, one of the first places they’ll look is online. It is part of social proofing.
From creating a professional profile across various social media sites to posting informative content that will attract more customers, we’ve got you covered.
The benefits of plumber social media marketing
When it’s done well, social media marketing can have a hugely positive impact on your plumbing business.
With social media profiles, you can enjoy a range of benefits to your promotional strategy, including:
A place to promote your skills and work
A way to connect with the local community
Cost-effective advertising
Regular business updates for your customers
Ability to build trust with your customers
When you post regular updates on social media that are engaging and informative, you’ll soon see your followers start to grow and reach more customers for your plumbing business.
Social media ideas for your plumbing business
Now you know some of the benefits of social media for your plumbing business, it’s time to get started. Not sure where to begin?
Below, we've listed a number of social media ideas. Varying your posts and adverts can help you reach more potential customers.
Why not try some of these to get you going?
Before and after photos
Before and after photos will work more effectively depending on the type of plumbing work you do.
Refit for a bathroom or kitchen can perfectly showcase your plumbing skills
Showing before/after carrying out emergency work is perhaps a bit insensitive
Drain cleaning might be a bit niche, but it can highlight the importance of the work
However, make sure to get the permission of your customers before you share pictures of their home on your profiles.
Customer reviews
Reviews from your existing customers is a great way to promote your plumbing business on social media.
When checking online, people will want to hear about the quality of your work from previous customers. This helps to build trust and increase your reputation as a reputable trader.
How to use your customer reviews in your marketing
The importance of customer reviews When a potential customer looks for a service or a product, the most likely place to start is with an online search. That means they may find your business through your website, social media, or on a trade directory. When they find your business, they'll likely
Video content
Customers love to watch short video clips. It has been shown that due to the rise of sites like Youtube and TikTok, people react better to video content.
The same can be said about your plumbing business too. Here are some ideas:
Your team working together
Explainer of plumbing materials or products
Showing processes
If they're happy with it, make sure to include your previous customers when you post. Either by tagging or naming (or even including them in the video itself).
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Offers and discounts
Running any offers on boiler upgrades or plumbing system servicing packages? Social media is the perfect place to promote your promotions.
You could make your offers time exclusive to encourage people to act quickly.
It could also be as simple as giving people a small discount if they heard about you on social media.
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Find more work in your local area as a member
Seasonal promotions
Running offers and highlighting seasonal services is a great way to connect with people at different times of the year.
Why not consider the following?
Discounted boiler services in the autumn
Bathroom renovations in the spring and summer
Fixing frozen pipes in winter
Reductions on drain clearance after heavy downpours
Energy saving heating systems in autumn
Off season (spring/summer) boiler upgrades
By carefully planning your workload at different times of the year, you can ensure that your plumbing business continues to thrive in all seasons.
Thought leadership
Being able to show yourself as an expert in your field is a great way to build consumer trust and reach more customers.
As a more experienced plumber, you can use that as a unique selling point (USP) for your business.
Posting informative social media content about the latest plumbing products, industry regulations and trends can help.
If you're able to exhibit at events such as PHEX, InstallerShow or the Heating and Plumbing Show, then why not share that on social media too?
Paid advertising
Perhaps more successful than you might think, advertising platforms on sites such as Facebook are a way of paying to get your business in front of the right people.
Using demographic targeting allows you to get your ads seen by people looking for plumbing work.
Location / region - Be seen by people in your business coverage area
Intent - Get noticed by people that might be posting about leaks
Pages liked / accounts followed - Find audiences already interested
Age - i.e. Teenagers are probably less likely to be looking for a plumber
Using paid advertising on social media, like any other form of marketing, is a good way to help you find more work.
Get exclusive discounts on business essentials
Save money on business essentials with your Checkatrade membership
How to get your social media strategy started
Hopefully now you have some ideas to use your social media to reach more potential customers.
It’s time to get started, set up your profiles, and start posting.
Here are some important steps to take to ensure that your plumber social media marketing is as effective as possible.
Choose the best platforms – For example, Facebook, Instagram, TikTok and X
Set up your profiles – Ensure a consistent identity across all platforms
Plan your posts – What you want to post, when to post, and how often
Get posting – Posting regularly helps keep your followers interested
Keep consistent – Check the type and quality of content you post
Engage with your followers – Respond to messages and comments you receive
Hashtag and geotags – Use features designed to increase your reach
Review your posts – Keep an eye on how your content performs
By following these steps, you’ll soon see an increase in engagement with your plumbing business through your social media channels.
Software exists to help you out when it comes to your social media posts. Got some content but a busy schedule? Why not consider a scheduling tool to help you manage your content calendar.
What are the best apps and software for plumbers?
As a busy plumber, being organised is extremely important. You might be going between jobs and managing large-scale projects for your customers at any time. So having good digital record-keeping and information at your fingertips is essential. And that’s where great apps for plumbers can help you
Why join Checkatrade in the age of social media?
If you haven’t already taken the Checkatrade checks to become an approved trader, now is the perfect time to get started.
In 2024 alone, there wereover 1.8 million searches for plumbing work on our website*. That's a huge amount of potential customers for your business.
Want to enjoy a share of that work coming your way?
As well as enjoying consumer trust due to our history, Checkatrade members can also benefit from:
Discounts on tools and equipment
Guarantee for any job booked through us (T&Cs apply)
Trades app with dedicated job management and quoting tools
Professional marketing materials and advice
Convertible plumbing leads
Cheaper public liability insurance through our partner Superscript
Fixed membership from Checkatrade means you can expect a certain number of leads throughout the year.
Once you’re Checkatrade approved, ensure that you post about your reviews and success on your social channels.
Why not sign up today to get access to all the benefits for your plumbing business?
Get exclusive discounts on business essentials
Save money on business essentials with your Checkatrade membership
* Internal search data from users of the Checkatrade.com website in 2024