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Marketing and advertising for electricians

No matter What trade you pursue, learning how to market your business properly is key to expanding your company and finding new customers. Here’s everything you need to know about electrician marketing to get you started.

Why is electrician marketing important?

Anyone looking to grow their business has no doubt heard about the importance of choosing and creating the right marketing strategy – and it’s no different for the budding electrician.

Put simply, marketing is one of the best ways to connect with your customers.

When done properly, it can put you in front of the right clients, expand your existing customer base, and build on top of an already excellent business reputation.

In fact, with just a few good electrician advertising ideas, you could very quickly do any of the following:

  • Get your name out there so that potential customers know about your business
  • Expand your business by reaching more customers and winning more work
  • Stand out over the competition by showing your customers why you’re the best electrical business to choose
  • Target the right customer base by using digital electrician marketing to reach the type of customers and jobs you want to focus on

So, if this sounds like something you’d be interested in implementing, we’re going to break down some of the best electrician advertising and marketing ideas for you to use. So you can properly market your business – no matter its size.

How to start marketing your business

If you’ve never had to market your business before, then you’re likely unsure what your first steps should be to avoid making any unnecessary marketing mistakes.

The best place to begin is by creating a simple marketing plan.

Start by doing some research on the various types of marketing and advertising for electricians. Many of which we’ll cover below. Then you can decide which methods you think will work best for your company.

When you’ve settled on a few, put them into action and then stick with them.

Remember, not all electrical businesses are the same and it may take time for your marketing to gain traction. But once it does, you’ll almost certainly see a steady increase in business opportunities.

However, if you do find your original marketing choices aren’t working, then by all means try some of the other options we’re going to list in this article.

Only by trial and effort will you find which ones work best for your business.

And if you want some further help to get started creating your business plan, why not download our free marketing planning guide?

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Common advertising for electricians

No matter where your business is based, there are a variety of common electrician advertising ideas that you can make use of.

You’ve no doubt already thought of many of these and have perhaps already considered looking into them.

These areas of advertising include:

  • TV
  • Radio
  • Newspaper
  • Online marketing
  • Email marketing
  • SEO optimisation

Learning more about SEO optimisation around electrician services can be particularly useful. But as impactful as these areas of marketing can be, you may already have guessed that these electrician marketing ideas will require a little financial investment to begin with.

But if you’re proactive and diligent with your marketing research, then you’ll likely find that any of these marketing spaces will quickly generate more leads for your business.

Local electrician marketing ideas

If you’re a new electrical startup or generally a small electrician business, then your first port of call when it comes to marketing for electricians should be to target customers in your local area.

Here are some of the best ways to advertise your services at a local level:

1. Direct mail

By making use of a professional printing service to print out flyers or leaflets containing details about your business and its specific electrical services, you can post information directly to your customers.

In fact, despite living in an age filled with digital technology, print advertising is still as potent a marketing force as ever.

Why not read our guide on using print marketing for your business to learn more about this particular advertising stream?

2. Local newspaper ads

Most local newspapers have a dedicated advertisement space that small businesses can make use of. By targeting these spots with your own ads, you’ll likely quickly find a fresh customer base.

Remember, professional electrical work is nearly always in demand.

3. Community bulletin boards

While not prevalent in every town or village, local shops, community centres, and sports venues will often have a bulletin board where you can post an advert for your electrical business.

Learn Technique train to be an electrician

4. Create a partnership with other local tradespeople

More often than not, customers will ask tradespeople they’ve already worked with to recommend other trade services when they need them.

So, by building strong relationships with other reliable tradespeople in your area, they can put new customers directly in touch with you.

This will also simultaneously build on your business’s reputation through word of mouth.

5. Social media groups

Local community groups on social media are often a brilliant place to connect with local customers in your area.

Find out which local groups are the most used in your zone of work and advertise your business there.

6. Branded company signage

Finally, with a little artistic investment, you can become your own mobile advertising platform.

By making sure any company vehicles are clearly branded with your business contact details and website address.

That way, you’ll provide potential new customers with a clearly branded company sign that’s visible from the street as you work.

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Digital marketing for electricians

Nowadays, searching for services online is one of the main ways customers look for local businesses.

This means that any electrical business wanting to reach more customers will need to spend at least some time investing in its online marketing presence.

However, while this might sound like a chore, it doesn’t need to be. In fact, with a little planning and some initial effort, a lot of digital marketing can be relatively quick and easy to do.

Here are our top recommendations to get you started when it comes to online digital marketing for electricians:

1. Update your website

Your website is essentially your online business card, and will almost certainly be responsible for the first impression the majority of potential new customers get of your electrical business.

This makes it essential to give your website a thorough spring clean so that everything is up-to-date and functioning as it should be to provide your customers with a seamless online experience.

We recommend doing all of the following before diving into any other areas of online marketing:

  • Make sure all the information on your site is up-to-date and accurate
  • Check that all buttons and links work
  • Read through every page to ensure that the copy is easy to understand, is accurate, and contains no spelling or grammar errors
  • Double-check that your website is set up with a mobile version so that people can browse your services on the go

But what should you do if you don’t already have a business website?

Don’t worry, you can find out everything you need to know about making one in our article on building small business websites.

2. Get active on social media

Just like your website, marketing your business on social media is a great way to attract new customers.

Platforms like Instagram, Facebook and TikTok are super visual, so try and regularly upload high-quality photos and videos of your latest electrical jobs

Popular types of social media posts for electricians include:

  • Before and after photos of your work
  • You and your team working
  • Advice on common electrical problems people can solve themselves
  • Client reviews
  • Latest industry news that might be interesting to your customers

Be sure to tag your location in all your posts as well. That way, your posts will be directed towards your local customer base.

3. Join online directories

While the days of the Yellow Pages are long since past, today, millions of customers still make use of countless online directories to find reliable tradespeople across the UK.

Checkatrade is just one of those directories, so by signing up with us, you can put yourself directly in Infront of new customers in just a few minutes.

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Being a Checkatrade member will boost your digital presence

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4. Pay-per-click (PPC) advertising for electricians

Even though you might be unfamiliar with the term PPC, you’ve likely already seen hundreds of these ads while searching on Google without even realising it.

PPC ads are those listed at the very top of your search results, clearly denoted as ads rather than directly relevant websites.

Their high-up position makes them essential for generating quality online leads.

To get you started, we recommend reading our article explaining PPC advertising before reaching out to a qualified PPC specialist who can show you the ropes and get you set up.

SEO tips for electricians

For those unfamiliar with the term, SEO stands for “search engine optimisation”, and relates to any activities that help businesses to appear higher on a Google results page.

There’s a lot that goes into this, but at a basic level, you can improve your SEO ranking by doing any of the following:

  • Including the terms that customers search for when looking for electrical services on your website and in article copy
  • Building links from external websites to your site to promote your content
  • Focusing on local SEO terms to improve your rankings in your local area

Other important tips for marketing an electrical business

While advertising on its own can do a lot, there are a few other non-advertising related steps you can take that can act as passive marketing for your business and win you more customers.

1. Getting the right accreditations and certifications

Showing that your electrical business is skilled and qualified massively helps customers trust you.

If you don’t already have professional accreditations, look into schemes like the Blue Flame Certification, NAPIT, or NICEIC accreditation to earn them.

You can also learn more about these in our article on training to become an electrician.

electrician working full time

2. Encourage recommendations and repeat business

Happy customers are key to growing your electrical business, both for recommendations and for hiring you again.

So, by focusing on doing a great job at every turn and treating each customer with respect, you’ll quickly find new and repeat business flooding in.

3. Consider specialising in certain electrical work

If you can tap into a niche electrical market that’s under-served in your local area, you have the potential to quickly boost the number of work leads you receive on a weekly basis.

For example, Solar Energy UK predicts that the number of new homes built with solar technology will increase massively in the coming years, so now would be a great time to upskill yourself and your workforce to become experts in solar panel installation.

4. Encourage customer reviews

Online reviews help show potential customers that the quality of your electrical work is exactly what you claim it to be.

So, after each successful job, ask your customers to leave a review, either on Google or with Checkatrade if you’re signed up with us.

Using Checkatrade to market your business

And with that out of the way, you should now have all the knowledge you need to get started marketing your electrical business.

But if you’re only just starting your electrical business or naming your electrical company, and want a few more tips, Checkatrade is here to help!

And remember, here at Checkatrade, we have countless homeowners searching our site for electrician services each and every day – specifically electricians they know they can trust to do a good job.

Get in touch with the Checkatrade team today to ask about our 12-step vetting process, as well as

Grow your business even further

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Sign up now

competent napit electricians

Electrical marketing FAQs

Where is the highest demand for electricians?

In general, electricians are typically more in demand in large urban areas, such as cities like London, Birmingham, and Manchester, rather than in smaller towns and villages.

However, there are already plenty of electricians working in those areas, so competition is going to be intense, which makes standing out from the crowd important to keep you busy all year round.

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