How to fix your roofer marketing and find more work

Once you’ve got your roofing business up and running, the next challenge you’re going to face is getting on top of your roofer marketing.

At the end of the day, delivering the best service and aftercare is key to growing your roofing business. But there are some other ways to help you expand.

Roofer marketing is a great place to start when you want to win more jobs. And we’re here to help.

We’ve put together some of our top tips for how to implement your roofer marketing. Looking for some advertising ideas? Keep reading to see what you could be trying next.

Stacking up the roofing stats

Demand for roofers is always high. For example, there were over 1.7 million job searches relating to roofing work on our website in 2024 alone.*

Offering protection for every building in the UK, there is always need for roofing work, both from homeowners and businesses across the country.

Skilled and trustworthy roofers are what people want. So how can you make sure that people in your area find your roofing business and not others?

• Have an effective marketing strategy
• Invest in paid advertising
• Get featured on trade directories
• Have a visually appealing website
• Use SEO and PPC to raise your online visibility

This doesn’t need to be complicated or time-consuming. Sorting your roofer marketing early on should help you guarantee a steady flow of work to fill your diary.

If you’re looking for the simplest way to get more work for your business, why not click on the button below? A few details and you can start our checks (you’ll need to pass up to 12 to join us).

Sorting your traditional marketing for roofers

Traditional methods to advertise your roofing business can still be very effective, especially on a local level to homeowners in a specific area.

These involve any marketing activities that you do in the ‘real’ world. Namely, anything not done through the internet.

Some effective traditional marketing techniques include:

• Sending leaflets and flyers by post
• Advertising in local magazines and newspapers
• Using branded workwear and vehicle signage to increase brand awareness
• Networking – partnering with other trades in your local area
• Word of mouth marketing to friends and family
• Recommendations and referrals from your previous customers
• Signage on site – such as a board in your customer’s garden, a sign in their window, or an A-frame out front once you’ve completed their roofing work

Using your existing customers works two-fold. First off, by advertising your roofing company and then by highlighting that your customers are happy to promote your services. In essence, referrals show a positive customer review.

You could also consider partnering with other local business in your area. If you know of any local builders, for example, ask them if they need any specialist roofing work. Professional partnerships are a great way to win more business.

Preparing for digital roofer marketing success

Nowadays, the online presence of your roofing business needs to be a priority. You don’t have to be a digital genius to generate more business online, you just need to spend a little time working on some of the basics.

Here are some of the top digital marketing ideas for roofers:

1. Update your website

Your company website is your online business card and will be the first impression that most potential new customers will get of your roofing business.

Why not give your roofing website a thorough spring clean?

• Make sure all information on your website is up-to-date and accurate
• List all of your services
• If you work in a specific city, county or region, outline your service area
• Check that all buttons and links work
• Ensure that everything is easy to understand , with accurate spelling and grammar
• View your website on your phone to check it all looks good on the small screen
• Incorporate search engine optimisation (SEO) for roofers to sure that your website appears in the search results when people try to find a roofing business online

Having an SEO strategy for roofers is an essential part of your online marketing strategy. Read our dedicated SEO guide for roofers to find out more.

2. Get active on social media

Just like your website, your social media accounts are a great way to attract new customers.

Popular types of social media posts for roofers include:

• Before and after photos of your work
• You and your team working
• Advice on how to solve roofing problems
• Client testimonials
• Latest industry news that might be interesting to your customers

Platforms like Instagram, Facebook and TikTok are super visual. Why not try and regularly upload high quality photos and/or videos of your latest roofing jobs?

3. Join online directories

Gone are the historic days of having a phone directory in every home. Today, millions of customers use online directories to find reliable tradespeople across the UK.

And a quick toot of our own horn, Checkatrade helps thousands of small businesses reach more customers and book more jobs every day.

In 2024, we saw over 1.7 million roofing job searches on the Checkatrade website.*

Perhaps that’s another reason to join an online directory like us?

Other roofing advertising ideas to consider

If you want to be proactive to generate more roofing leads, investing a little money in advertising can help you boost your business relatively quickly.

Here are some other advertising ideas for roofing companies:

• Pay-per-click – PPC ads help you appear at the top of search results in Google
• Branded vans – Such as company vehicles with your business contact details and website address
• Leave behind signs – Branded company sign on site that’s visible from the street (where possible)
• Sponsor local events – Sporting or charity events can help in your local community
• Encourage customer reviews – Show potential customers the quality of your roofing work
• Build your local network – Getting to know other local businesses can be a great way to grow (such as local estate agents, property developers and construction specialists)
• Google My Business – Google’s free business listing service is designed for local search results

Using technology such as CRM and lead generation software can also be beneficial for your roofer marketing.

There are a range of mobile phone apps to consider that can support your advertising and help you reach even more potential customers.

The quickest way to get more roofing work

Become a Checkatrade member, and all those people we mentioned above – looking for your services – will soon be eyeballing your business profile on our website.

Your business profile is your ‘shop front’. And like all shops, you want to be visible on high street, getting loads of attention from passers-by and/or those who’ve come specifically to buy from you.

Coming on board with Checkatrade and optimising your profile is a great way to nail your roofer marketing.

But where do you start?

How to make your roofing business profile stand out

Once you’ve (hopefully!) passed our checks to become a Checkatrade member, you’ll get a business profile.

You’d be wise to maximise the potential of your profile – and it’s really quick to do:

1. Add customer reviews. Done a great job? Shout about it!
2. Don’t forget to add the important details. Tell customers what services you offer and the areas you cover
3. Upload photos of your work. Is there a more satisfying sight than a new roof?

Having all of the information correct and an optimised profile means you will show up in the right customer searches. That means you’ll appear in front of people who are genuinely looking for work to be done.

As a Checkatrade member, you have the opportunity to feature in our leading trade directory, which is delivered to homeowners around the country.

Enjoying our member benefits

It’s only fair to let you know there’s more to a Checkatrade membership than a business profile in our leading trade directory.

• Access to branded marketing materials
• Instant credibility with the “tick that people trust” 
• Money-saving discounts on business essentials
• Guarantee for jobs booked through us (T&Cs apply)

And rather than launching a company website that may be harder to find on Google (to start with), your business profile on Checkatrade will usually appear higher up in Google search results.

Does Checkatrade work?

These guys think so.

“The volume of enquiries I get are great! Although our books are full, people are willing to wait because they can read positive feedback.”

Alex, In The Dry Roofing

Conclusion

As you can see, when looking at how to grow your roofing business you have a lot of options. And each roofing company is different, so try things out and see how you get on.

You might find you get a lot of leads coming from your website or social media. Or local networking might be the key to expanding your roofing business.

The key is to focus on offering an excellent roofing service. And be proactive with your advertising and marketing efforts.

Just make sure you have the right roofing tools to do the job properly.

FAQs

Where do roofers make the most money?

Typically you’ll find that being a roofer in large metropolitan areas means you can charge more for your services. That said, you also have to consider that living and running a business in a large city will also come with higher costs for you and your business. Have a read of our article on how much roofers earn for more detailed information.

What is the best advertising for a roofing company?

Each roofing company will find different advertising platforms give them varying levels of success, when it comes to generating leads and booking more jobs.

From roofers we’ve spoken to, the best types of advertising for a roofing company include joining local directories (like Checkatrade), social media (e.g. Facebook Ads), PPC (e.g. Google Ads), branded company vehicles and referrals from existing customers.

* Internal search data from Checkatrade.com users in 2024